How To Advertise On YouTube

Have you ever wondered how to advertise on Youtube? Take it from a youtube PRO, John Crestani.

Hey. Are you getting annoyed by all those ads on Youtube? You want to learn how to do it too? Okay, I’ll show you. I’ll show you on the whiteboard and I’ll show you right here on my computer exactly how to set up an ad. So you could make more money and stuff. Let’s go.

“Mama, I Just learned how to advertise on Youtubes.” I don’t know if you’ve seen my annoying ads all over youtube. I put up over 54 million ads last year and they work. They work great. It’s a great place to advertise, a great place to reach people, video is just the best medium. And I love Youtube. So if you want to learn how to advertise in the next five minutes, I’m going to show you on my computer. I’m going to kind of concept things out here on the whiteboard. But hopefully, by the end of this video, you will have come away with a step by step way to set up your ads on youtube so you can get more. I don’t know what you’re doing. Maybe more leads for your business, more customers for your business, more, whatever. It’s easy to set up. Just follow along the steps and you’ll see how to do it too.

So the first thing you need to do is you need to create the ad, obviously, and I’m going to show you how to create the ad, okay? The second thing you need to do is you need to set up your accounts, okay? And setting up your accounts means you have to have a youtube channel and you have to have a Google ads account to advertise, right. So step number three is we’re going to set up our ad. So we have to actually, what I call the like technical annoying bit for you people who are not used to internet advertising. But I’m going to walk through everything step by step on my computer here and show you how you can do it.

If you’re not familiar with ad words or whatever, you want to learn more about what I do, make sure to subscribe to my channel and you will get a free course learning about what I do, which is affiliate marketing.

That’s why I advertise. And I also have a free ad words course somewhere, but it doesn’t go over youtube. So the first thing with creating your ad is needing to have some sort of concept. What are you trying to sell? And I think the best way to frame things is you need to have three things in your ad. You need to have a hook, something to catch people. You need to have a story. The best story, I’ll go over that. But it’s kind of like a before and an after story. So you were single, depressed, broke, and then you use your product and you became rich and surrounded by females or males or whatever you’re into and, you’re happy. So we’ll talk about the story. That’s kind of the ad concept. Then you have a call to action telling people what to do if they want to become rich and surrounded by members of the opposite sex or same sex, whatever.

First off for the hook. The Hook is you want to bring two subjects together for your ad that don’t normally go together. So a good example of this would be saying in just a minute here, I’m going to show you how a goldfish got me laid over and over and over again. You’re like, what? How does a goldfish get you laid? Something like that. And what I also did is you can also give people a time constraint. You can say because on youtube you have five seconds to catch someone’s attention five seconds before they can skip that ad. So you need to have something really, really just like what (WTF) in that first five seconds to get people hooked and staying for the next five seconds. All you have is five seconds and then you have that five seconds after that.

So you have to be interesting in chunks. Once you got them for the first 10 seconds, you got them for another 10 seconds. People’s attention spans are this long, but you figure you have double the attention span each time. Okay. That’s just kind of good mental model I use to make sure my ads hit. So other good examples of hooks. If you are selling TV’s, you could say something like, there’s a reason why my place is the party pad and it’s hanging on my wall and I’ll show you how I’ve created the most insane social life ever with 500 bucks and a screen or something like that. I don’t know. But you want to combine two different subjects. What I’ve done in some of my ads is I’ve also done, like I use this ad where I said, Jesus, won’t teach you how to make money. That’s a good example of a hook or a pattern interrupt. It’s combining two different things. People don’t normally talk about Jesus and making money.

So Hook and then the next step is you want to do a story and a story. Generally, you want to follow what I call, I just say, tell people your story in one sentence. Tell people your story in two sentences. Tell people the same story again in four sentences and then summarize it in two summarize it in one, one, two, four, two, one. Okay, so here’s a story. I used to be lonely and socially awkward, okay? I’m doing the before. But after I took this magic pill, women were fighting to go on dates with me. Not only were women fighting to go on dates with me, but I started having the best sexual life I’d ever dreamed of and I still was the same fat, smelly self. It’s like, okay, interesting. But that’s my story right. I went from single and not get any action to getting a lot of action. Okay, that’s one sentence. I told an entire story.

Now what I’ll do for an ad is I’ll say that same story in two sentences. Okay, let’s try it. So I’m going to say that before in one. And then I’m going to say the after in another sentence. So I’ll say I was in college, I had was depressed, I was away from my family and friends. I’d gotten a bad pizza eating habit and there’s a Carl’s Jr. down the street and I just gained so much weight and,, I didn’t know how to talk to girls. I’d never been with a woman before. And not only that, but as I gained weight, I started losing confidence in myself and I stopped showering as much and the fatter I got the less confidence I got the fewer women wanted to talk to me and the fewer women wanted to talk to me, the sadder I got and the fatter I got.

So that’s like one sentence, right? It tells the story a little more in detail. Then I’ll say it the second part of that story, which is, but then one day I learned of this magic pill that I could take on a magically make me unbelievably attracted to women without changing what I ate or my body type at all. I just started attracting them like flies. I didn’t even know why. But with that, I not only got my confidence back, but I also started losing weight because I started working out more and I started doing all these things that a normal person does. And I also became rich. My whole life changed. So I told the story in two sentences. Now what I could do is I could take that same story and I could say it in four sentences. So I would just expand on it and then I’d go back and I’d summarize the story in two sentences with a call to action.

And then I’d summarize in one sentence and I’m just going to do the one sentence version. So you get an idea. So if you’re looking to change your life and get with more women, I suggest you buy this magic pill. There’s a link somewhere on this video that you can click on to order. This is only produced in limited quantities and it’s first come first serve. So buy it now, if you want to take advantage of this, this may be banned. So you may never get a chance to buy this magic pill again. Okay. So I basically summarized my story with just a strong call to action. I used urgency and scarcity, whatever point being, that’s an ad, that’s a youtube ad. So we created our ad. Now some things I want to kind of disclaim first is your ad. Shoot it with this.

Don’t worry about using professional photography. I don’t know what type of company you’re running, whether you’re like a personal coach or influencer like me or if you are a big fortune 500 ads that work the best. You don’t need high-quality video production. You don’t need professional editors. You don’t need all this crazy camera equipment and stuff that I’m using right now. Actually, you can use this on youtube. People want UGC, people want user-generated content. People want that sort of amateur raw look. Because if it isn’t like that, people feel like they’re being sold to higher quality production makes people feel sold to just use what? Normal day to day interaction. Okay, boom so we got rid of that. Let’s get on my computer. Let’s go. So we’re on my youtube channel. First off, you can set up a youtube channel for free.

Just go to youtube.com. There should be a button somewhere in the top right which says a sign in or creates a channel. It’s very easy to create a channel or just Google create a channel. The next thing you need to do is you need to create a Google ads account and just search Google ads, and the first link should be Google ads, or it used to be called ad words, but you’ll just click the link and you’ll sign up. You’ll have to enter your credit card information because that’s how advertising works. You have to pay money. That stuff for you to set up. Then to upload videos on Youtube, it’s very easy. Once you’ve set up your channel, this little button right here where it says plus and it shows a video sign, that’s where you go to upload a video very simple process.

Google makes it super easy. This is my channel, by the way. If you want my free course on affiliate marketing, my business is I’m selling other people’s products online for them and I make a commission. So if you want to learn how to do that too, you can, by all means, subscribe my channel, take my free course and, if you like that, I have a six-week intensive training program. Won’t go into that here.

Let’s go into an ad-words. So when you log into AdWords, you’ll be on a screen, something like this. By the way, I’m reading this book by Neal Stevenson, Anathem right now, really cool. So on Google ads, you’ll want to sign into this area called campaigns. See it says campaigns right here. Okay. I think by default they put you on the overview screen. You want to be in the campaigns area.

Now what we’ll click on is this plus icon. Okay. See where it says plus, this allows you to create a new campaign and we’ll just select a new campaign. What we’ll do here is you get a lot of different options and these options have been changing a lot recently. Sales leads, website traffic, product, brand consideration app Promotion, etc. They keep changing the interface in Google ads, they keep changing options. It’s kind of mind-numbing. But what I always refer to is create a campaign without goals. Guidance, okay. Because I’m just going to show you exactly how to do things. So you click there and it will give you all the options. So again, all of these options are changing, but essentially you will click video. And Youtube ads is just a great place to be. They’re doing a lot of innovations right now.

So what we’ll do is we’ll set up a custom video campaign. Now, ad sequence. The second option is something that’s very new. You see this one, I haven’t actually used ad sequence yet, but if anybody’s used it, please let me know in the comments how it works. If it’s cool, whatnot. This is literally a week old kind of interesting. So create a campaign and it will be loading and I’ll just say demo youtube. What I like to do is I like it gives you an option for a daily or campaign, total budget. I like to set a daily budget. Okay. Now I generally set my budgets at least a hundred dollars($100) a day. If you’re doing affiliate marketing, for instance, a good total budget to set for a campaign is about a hundred dollars ($100). I prefer daily budgets because I’m watching over my campaigns when I launch them, but that’s fine. Now, start date, keep this as is and date.

Keep this as is. You’re doing maximum CPV. I found there are other options available. I found that CPV is the best bid strategy okay networks. Now, this is important. What you’ll want to do is you’ll just want to get rid of video partners. This is kind of low-quality traffic. In our case, we’re selecting English and go onwards and upwards, okay? So you can leave most of these things the same. I always like to exclude embedded videos because they’re sort of low quality. And I don’t care if contents not yet labeled because I don’t really have brand restrictions. I’m not like a super liberal, politically correct person. , that cares about that stuff. Now you can set your devices, frequency capping a lot of stuff. Now here’s where you start setting up your ad group and I’m just going to call this demo and this is where you set your targeting.

So depending on what you’re advertising on, I’m just going to show kind of the standard targeting settings. If you want more in-depth examples of how to do all these settings and how to set up all the targeting you can go through my six-week course. My free training doesn’t really talk about this, but the point being you can get in depth here, there are some advanced tactics that can really give you an edge. For the purposes of this video, I’m sure you don’t want to stay on with me for like an hour today.

So let’s start with youtube channels. Let’s say you wanted to advertise on Tai Lopez his channel. Okay? You just type in Tai Lopez. You would select his channel and there we go. Okay, so at our maximum CPV bid at 10 cents and we would select whatever video I want to market. Let’s say I want to market my video, how to gracefully quit a job you hate. So I’m just going to highlight that. I’m going to copy it, paste it in here where the most volume is on youtube is in these in-stream ads. These ones that interrupt people. If you want to create a business that does six figures a month and be a cool kid, you’ll do in-stream ads, video discovery ads are the ones that show up in the search bar or in the suggested video on the right side. Sometimes there isn’t much traffic in those ways. I don’t even know if you can build a six-figure business as an affiliate in those areas and then you would set up whatever URL you’re going to and that’s really it. You type in your website you wanted to go to and you just click save and continue and wala. There you go. Very easy to set up youtube ads. I hope that was helpful.

Ooh, so you just learn how to create a youtube ad and just to summarize everything a first, create an ad. You want to have a cook, a strong hook with a pattern interrupt, some sort of thing to catch people’s attention. The first five seconds you want to have a story. Best storytelling format is before and after. ,, I went from this and I use this product or service and I got this result and you tell that story basically five different times. You tell it in one sentence, two sentences, four sentences, two sentences than one sentence again and you use a call to action. You tell him what to do in the final steps of the ad. We did account set up. You have to set up Google ads account and a youtube account or youtube channel if then you set up your ad and I went through all those settings I went through kind of quick, so hopefully, you can get all that.

You can follow along the steps. Let me know in the comments below if this was helpful. Okay. I spend hundreds of thousands of dollars on youtube ads. I haven’t seen anybody do a video like this, but let me know if this helped you or what you’re going to advertise. Okay. And also what you’d like to see me shoot next. If you want more information on this particular topic, like this video, if you got some value, also, subscribe to my channel. If you want to see more videos on how to do Internet marketing, affiliate marketing, making money online. I post a video almost every single day and I do some frequent live-streams where I give away some cool prizes, so bang that bell.



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