So you want to know how Facebook ads work? Well, you’re in luck because I’m going to walk you through what Facebook ads are, how they work. I’m going to show you a little bit to set up on my computer right here and I’ll even show you some of the most successful Facebook ads that I’ve put and explained to you why they worked. So
Hoo Rah, Facebook ads are a miracle in advertising. Basically, for any business, they can create more leads, more sales, more awareness, whatever you’re going after. My guess is you want more money in your business or whatever you’re doing. So let me show you how they work. So first off, I’m on my Facebook right here and you can see sponsored ads. You see these ads on the right side, these are called right-hand side ads. And if you also scroll down, you see ad right here, this is called a newsfeed ad, and this is a video right here. So see some copy, the headline website, etc. And that’s where we’re going to be discussing today. So let’s go into the ads manager. Now I’m going to be showing you a little bit about how to set these ads up. I’ll show you some of my best performing ads.
So you kind of get an understanding of like what a good Ad looks like. So here I’m on Facebook and as you see you want to go to business.facebook.com or if you just search Facebook ads in Google, you’ll find out where to go to Facebook ads. You can also just search, it says to create an ad right here. So you can really create an ad anywhere on Facebook. They make it really easy for you to create your own ads. So let’s set it up. So you see a couple different types of ads setups you can do here. Facebook has a ton of different ad units and not going to explain them all, but I’ll kind of give you the basics. So message ads are sort of a newer feature from Facebook. Now, if you’re using Facebook messenger the chat feature they have here, you can actually have ads show up directly in your messenger APP, which shows up on your mobile phone or also on your desktop computer.
So that’s a great way to reach people because almost everybody clicks on ads in messenger, especially since they’re so new, there’s not any banner blindness. The caveat is you can only really send Facebook messages, message ads to people who have liked your page or who have subscribed to get messages from you. So it really limits the reach. And if you don’t have a big messenger list, it’s going to be hard. Or just a lot of people who like your page. In my case, I have hundreds of thousands of people who follow my page and I have thousands of people on my messenger so I can utilize that, but it’s still just not a huge traffic source. Lead generation ads can really help you out. This is what’s called a lead form. So when you click on a lead format, what will happen is you don’t see that often.
But if you click on the Ad, it’ll up a little screen generally on desktop or mobile where you can enter in your name, phone number or email, and that allows you, if you’re running a business, you don’t need somebody to buy something over the Internet. You’re looking just to get somebody’s information to follow up with them or whatever and you can get their information really easily through Facebook and generally speaking, you can get leads for $5 to $10 if you’re targeting is set up right, so really cheap way to get more leads in your business. Video views is another way to advertise. If you have an important video, maybe you have a movie company or you’re a band or maybe you just have a story that you want to get out to your existing audience, this would be a great way to let more people, have them watch your video and kind of build that story that you’re trying to create.
You can also get APP installs. I haven’t messed around with this too much, but that’s obvious engagement. It really focuses on people who are going to like your ads or comment on that. So Facebook is able to tell which people like things the most, which people share things the most an which people comment the most. And if you’re just looking to maybe build up awareness or get interaction going on a piece of advertising, this would be a good way to advertise. You know, I know a lot of direct response marketers who will put up an engagement ad and they’ll spend like maybe $25 or $50 and they’ll get just a lot of people commenting and liking and sharing their ad. And then what they’ll do is move towards the main ad unit, which is called traffic. And this is if you want people to come into your website.
So the reason why people might run engagement ads first and then run traffic ads is because for a few reasons, one, Facebook is a lot more lenient on engagement ads to, because you’re not sending people outside of Facebook, Facebook, their goal is to keep people inside Facebook as much as possible. You can advertise a lot more aggressively and you can advertise a lot cheaper if you’re just keeping people within the Facebook ecosystem. Okay. If you’re thinking of what Facebook wants, the biggest goal is to keep people on Facebook as much as possible during their life. I mean, Facebook’s bigger goal arguably is actually to have people live inside of Facebook and virtual reality and have all communication done on Facebook. That’s my conspiracy theory, right. I don’t think it’s much of a conspiracy theory, but the point being it’s easy to run engagement ads. Then you run traffic assets.
Even if you spend $5 on the engagement as well. Let’s go into traffic ads. I just scrolled down and we see there are some things create split test budget optimization on the campaign level, which is right over here. That is where you generally set your budget. Or you set your objective as well. Now, these things don’t really matter. I wouldn’t worry about these things. The next two sections we’re going to go over are the ad set and the actual ad itself. Now you can set a budget limit right here and generally speaking, I think $100 is a good limit for a campaign. You can set a $100, let spend $100. You don’t have to worry about if it’s going to overspend, spend all of the money on your credit card up to your limit, right? And then you can increase the budget if your ad is profitable for your business or for whatever you’re doing.
So I’ll just say demo or then to move on to the ad set, which is over here, we’ll just click continue. Now we’re on the ad set. So the ad set, as you see, we’re moving down this list right here. And then we’re until we actually create the ad. Now the ad set, what that does is we’re actually going to create our targeting. We’re going to figure out who our ad should show too. So if I’m selling coffee mugs, I’m going to try to target people who drink coffee, obviously, right? So I want to find a way to target coffee drinkers on Facebook. Now what I would do is I’d pick where I want to advertise, do I want to advertise, trying to get people to go to my website. Am I trying to get people to go to my app?
Or I’m going to try to get people to add me on messenger or communicate with me on WhatsApp. In our case, and in most people’s cases, they’re trying to get people off of Facebook, going to their website. Just generally where people sell things. Now, dynamic, creative, you don’t need to worry too much about this. You don’t need to worry too much about the offer. Generally speaking, what I focus on is setting the targeting here so you could set the locations where you’re selling products. Maybe I say, Oh, I also sell my coffee mugs in Canada. So I’d add in Canada, let’s say, generally speaking, people under the age of 35 don’t make too many impulse purchases online. So, in this case, I’d probably target, I set my minimum age at 35 let’s say I have my coffee mugs are pink, so I want to target women.
You set your languages, I’m not going to go through everything here, but you can set your detailed targeting methods here. So this is where you would say, I want to target coffee drinkers for my coffee mug. So I would say coffee and see what shows up. So here’s where we have all these interests show up, okay. And what we’re seeing is we see great, they have a section that says coffee, but notices the problem here is the size of this audience is 500 million people. We want to show our ads to a fair niche audience. We want to show it to the most avid coffee drinkers ever, right? We want to show our ads to coffee drinkers who buy coffee mugs, who buy stuff online. That would be the best, right? Right, and you can go even more detailed than that. But for our purposes, we’d like to get more targeted.
Right now we see that we’re advertising to 70 million people. We’d like to get that down at least under a million. Okay, so I’ll select this and I’m going to see how my audience size reacts. So that’s great. We cut our audience down to 27 million people. Really helpful, right? It took it down from like 200 million to 27 so let’s find more things. Iced coffee, specialty coffee, maybe people interested in specialty coffee are like a more avid coffee drinker. And do you see this right here? It says the size of the audience is only 8 million. So I’m thinking these people are like power coffee drinkers. Who gets into specialty coffee unless you’re like crazy about it? Okay, so I’m going to select that and we’re gonna see what this does. Still the same size, 28 million people. So let’s see if we can get it down even further. Okay, we’re going to see coffee.
There are some other interests here, but I’ll type in Coffee Cup, but it’s still 28 million people. So it’s still a pretty broad audience. So the last thing I’m going to do is this is a very special audience which you can use if you’re selling e-commerce audience, which is called engage shoppers. And we have engaged shoppers here. So what we see here is that this shows that people who have a purchase behavior of buying stuff online, it says people who have clicked the call to action button shop now in the past week. What that means is these are people who are not only interested in coffee, but they are buying stuff online or they’re clicking shop. Now, that’s a good kind of detailed right there. So we’re going to select that. We’re going to see how our audience size reacts potentially to reach 43 million people. Oh, it got bigger.
So I don’t like that. Let’s see if we can remove maybe just one of these broad things and see if that makes our size smaller. We still have 32 million people here. Either way we have somewhat of a targeted audience. See it’s in green. At least we’re getting people. I guess there are a lot of people who like coffee and who are buying stuff online, so that would make sense. Let’s go down here. Here is where you would say what you want. Generally speaking, link clicks is a good number and you don’t need to actually fill in the cost control. My suggestion you let Facebook do this for you, you’d go down, you’d click continue and then you would create your ad. Okay. You would select whether you want to, you can select different ads. You can select a video. I always suggest you use videos in your Facebook ads.
Videos work the best. Then you would scroll down and you would actually, upload your image or your video and you would type out whatever it is you want in your ad. You’d say like coffee mugs. Ours is the best and you can preview what your ad shows up like that’s the basics of Facebook ads. And then you would just click create an ad. You know, if we just scroll down and go to the bottom. So that’s really it. I’m not going to actually fill out an ad for this fake coffee mug. I guess it’s a real coffee Mug, but that’s the basic, and I’ll show you some examples of really good ads that I’ve created that made me hundreds of thousands of dollars as an affiliate marketer.
Now, if you’re interested in learning about what I do for a living, which is affiliate marketing, I basically sell other people’s products online. I just market them using ads, Google, Facebook, Youtube, and I earned commissions for helping these companies sell their products, sorta like expedia.com or hotels.com.Hotels doesn’t own any hotels. Expedia doesn’t own any plane flights or planes. They just kind of connect people who are interested in getting a hotel with a hotel they can stand. That’s essentially what I do. I connect people who are interested in a certain product and I connect them with the product and I make money for making that connection through advertising. And if you want to learn more about that, just make sure you subscribe to my channel. And after you subscribe, you will get a free course on affiliate marketing. It’s like 10 videos. Make sure you hit that notification icon. I do live Q and A’s, sometimes as well.
Let’s go back here though. So here’s an example of one of my ads, which was for a bedbug product. I was helping a bedbug company sell their bed bug eradication kits. They’re sorta like ant traps that keep bedbugs out of people’s homes. So this was my ad. I wrote this ad and bedbugs actually are very much so on the rise in the United States because of global warming or what people would call climate change. Or Trump says there’s nothing happening. Who knows? The point is bedbugs are on the rise because of rising temperatures. So it is becoming more of a problem and more people are buying this. So I said, bedbugs are shutting down businesses and being found at local movie theaters and homes. And I showed a picture of what our bedbug bites and I wrote massive bedbug epidemic. See how to avoid being attacked, like kind of aggressive, right I’m an aggressive advertiser. That’s, that’s why I make, a lot of money.
But notice I got 4,000 shares on this. This ad went viral. This ad made me a ton of money, just went super viral because I guess I did it wrote a really good ad. I do a couple of things in my ads. You know, notice I put this little dot just to get more clicks and you can see all my data here and let’s see some of my other ads.
Okay, here’s another ad. Same ad but different image. You know, this ad got 5,000 shares. I really like writing ads that get a lot of shares. I like writing ads that don’t seem like ads actually because that seems to work the best. And they also get a lot of shares, which is free traffic. Facebook doesn’t charge you if somebody sees an ad, somebody shared. Okay, here again, just another image, same language, 3000 shares and another image here.
I did something different. I kind of put the link in the ad and I put an image from a news article that was on that said summer 2014 worst beg bug season ever. This was a real news story that aired about bedbugs, but I didn’t use their logo. This ad campaign made me hundreds of thousands of dollars and notice the way I targeted. You can see all the way I target and all that stuff.
Now if you want to learn more about how I do advertising, I have a six-week course. There should be some information description, but that’s not what this video is about. Hope you learned a lot of information from this video and leave a comment. If you have any questions about how Facebook ads work or any of this stuff, leave a comment below and let me know what your question is. Or if you just have a comment and you want to say awesome stuff or whatever, let me know. Put it in the comments. Thanks for watching. Make sure you subscribe to my channel and hit that notification icon. If you want to see more videos like it, and I will see you soon.
© Pendragon Labs LLC. 2018