Want to know what the Best Digital Marketing Courses are Online? Look no further… John Crestani is going to break it down for you.

Am John Crestani and I am an online course junkie and I've also made millions of dollars on the Internet. And in this video, I'm going to go over what the best online marketing courses are that are free, the cheaper options and the higher end options. And I'm going to show you on my computer here where you can find those courses so you can get to it starts your Internet business and become a millionaire as well. Let's get it
Okay, so the best online marketing courses, I don't know if you've seen this in your Facebook feed, but there are, everybody's selling a freaking online course. Everybody wants you to pay tons of money and watch a long webinar read along with sales page and they say they have the best thing since sliced bread and they want to sell marketing courses. Well, I've gone through hundreds of marketing courses at this point. I actually I'm a big believer in education and in going through training because I myself didn't know anything about this industry at one time. Internet marketing and they don't teach this in school, are the fact and reality. So in this video, I'm going to kind of go over what my criteria are for selecting marketing courses that I go through. I'm constantly going through marketing courses and I'm going to give you options that are free, that are cheap and what I believe are the most effective options that you can go for.
So first off, I want to start with my criteria. Now I have three criteria for judging marketing courses. The first one is cost. Can you afford it? Is it in your budget? Don't buy courses that are not in your budget. The second is the teacher. Do you resonate with the teacher? Do they have what you want? If the teacher doesn't have what you want, it's probably not a good choice. If your goal is to be driving a Bentley or a fancy car and your instructor is driving a Toyota Camry, that's probably not a good sign. You probably want to find a different teacher. And the third thing is, what are the reviews of the course that you're going over? What are people saying about it? What are other students saying about the training course that you're looking to go through? If there aren't good reviews, then it's probably not a good fit. Okay, so those are the three criteria I'm using to judge what is going on this list.
So let's start off with free courses. So there are some really good free course options here. Come over to here to my computer. Now the first training course option is free and it's from Google. It's Google Academy for ads. If you want to learn how to advertise on Google or youtube, Google has a free training course teaching you how to learn about advertising on Google, fast and easy training from Google. So you can get really good information. You just click start now and they have everything that you need. So I'm here in Google Academy for ads and I'm actually gonna go to all topics right here and I'm going to click this little button and I'm going to search for all activities. Topics, all activities. Now underneath that link, it's kind of hidden it.
They don't make it very easy to find it, which is surprising because it's Google. But you see all these different certifications. They have Google ads, display certification, they have Google ads fundamentals, they have Google ads, mobile certification search certification. Let's check out the video certification and you can go through that. Let's click here and you'll see they have certification requirements, Google ads fundamentals, and Google ads videos. So let's go through the video course. Now here are all the topics. We have a lot of topics to learn about. The basics of Google ads. Choose where customers see your ads, The Value of Advertising, Launching Your First Video Campaign, Make Effective Creative, Understanding Your Audience, Remarketing, Building A Video Campaign, etc, Avoiding Errors. There's a lot of topics here, it's an eight-hour course. Very, very, very powerful. I went through whatever free material I could get when I got started.
And if you're looking to become good at advertising, there's no reason you shouldn't go through these courses if you have the free time to do so and you really want to master the skill. Now there are more effective options and I'll explain why. So the upside of this is that it's free. In regards to my criteria though, unfortunately, the criteria of the instructor, the teacher, does the teacher have what you want? And the teacher, in this case, it's a Google employee. So if you want to be a good employee working for an ad agency or working for a tech company, these are great courses to go through. But again, that's why they're free. ,, it's an employee doing the course, not necessarily somebody who has what I would consider what I want to have, but the reviews are very good. So the price is great, the reviews are great. In my case, I want to be a billionaire and the people teaching this course or not necessarily billionaires. So just kind of a side note on that.
Now the second course I'm going to go over is actually Facebook. Facebook has a free course. Let's check it out. So if you Google the term Facebook blueprint, you'll see that they have their own free advertising course on Facebook. Take learning into your own hands. Find a selection of e-learning courses about Facebook marketing organized by category or role, and you would just click start courses right here. And now we're brought to a lot of training right here. As you see, there are tons of training videos, Ad policies for content creative and targeting. Promote your business from your Facebook page. You have ad auction and delivery overview, creating Facebook ads, editing or managing Facebook ads, reach in frequency, buying on Facebook.
I don't even know a lot of this stuff. Okay, there's a lot of material on Facebook ads. I only do a select few things because there's so much stuff to learn about all of these different platforms and software and ad tools. I don't even know anything. And this is my business, right? But the fact of the matter is when you're running a business, you don't need to know everything. But when you're just starting out and you have more time than money, using your time to learn how to use a very strong, powerful tool like Facebook ads are very helpful. So here is a good section within Facebook ads course, which increases online sales. Book more business with travel ads, closing the deal with conversions, enhance your direct response campaigns, how to drive actions online. Also this turn shoppers into buyers with dynamic ads.
There's a lot of the effective training available for free from Facebook and Google. Now outside of Facebook and Google, you can also find more free courses and I'm going to show you ad ex and just a second edx.org is a free master compilation of courses from mainly Ivy League universities and top tier United States universities talking about digital marketing. If you're looking for like the traditional kind of like top tier us schooling, you can actually get all of the classes that you'd want in college for free on Edx. Now you spell that, it's just Edx right here. You see that and you can get anything you want really for free from this site. So let's zoom in and look at this. You're getting Wharton. I think it's the best business school in the world. You can actually get a course on the fundamentals of digital marketing and social media for free from the best business school in the world.
You're getting it for free. They're class right here. Now we also have marketing analytics courses. So let's click on this course now as you see, this is self-paced. So self-paced means you can take this course whenever you want and the only time you have to pay money if you actually want a certificate saying that you went through the course from Wharton itself, from the University of Pennsylvania. So I'm just going to click enroll now and I would have to enter in some of my personal information and I would get access to the course immediately. So there's actually more places you can get free marketing courses and let me show you on my computer exactly how you'd find these. So the keyword you would actually want to search is free marketing MOOCs. Moocs stands for massive online open-source courses and colleges have started offering their classes for free just as a, to provide free education and kind of further the goals of the universe.
So what we want to go to is right here, learn marketing, free online courses. And we can go here and what we see is that there's a lot of different courses here. We see marketing in a digital world from the University of Illinois, Urbana, Champagne. We see an introduction to marketing from the Wharton School of business, perhaps the best business school. I think it's the top business school in the world right now. We have digital analytics for marketing professionals from the University of Illinois, Copenhagen School Computer Neuroscience and NeuroMarketing. That sounds kind of gnarly. Digital branding and engagement. So you have search engine optimization from the University of California Davis. You have an absolute lethargy of free online courses available to you. If you want to learn online marketing, it's outstanding. The amount of information that's available to you right now is unbelievable. There's so much information at your fingertips.
If you have time, you can learn anything you want simply by going through the resources that are on the Internet. Now the next category, of course, I'm going to go over is ones that are relatively cheap. So these are courses that are not by professors or not by corporate employees. These are courses that are done by actual people that maybe have some level of experience in their field to, not to say anything against professors are employees, but that option is Udemy. So Udemy is an online course site and almost all of their courses are available for about 10 to 20 bucks. And let's check that out right now. So we have a ton of courses on subjects such as designed development business, its software, personal development, and marketing. So let's check out marketing courses right here. So we'll see. We have of the complete online marketing course, 12 courses in one over 46,000 people have reviewed this course as four or five stars.
So that's pretty good. The reviews are pretty solid on this. And let's check this course out. This looks like it's a bestseller and it's only $12 or $13 so right here, one thing we'll note about, Udemy that's kind of not true. As they say, one day left at this price at $12 and 99 cents. This is kind of false, sort of true. They're going to change the price, but they only keep the price to $11 a. It will be $10 or it will be $9 they don't change the price up much. They only change the price of by a buck or two. But almost all of their courses are always about 10 bucks, 20 bucks, something in that range. So if the courses aren't discounted, check in the next day and they'll probably be discounted. But what we'll see here is we have great reviews and we have a lot of subject matter.
Let's see the courses they're covering. So we see right here, it covers 37 hours of video that you can watch for this course. So you get a lot of material. You'll see how to build a mailing list, how to write copy that sells, how to build a WordPress website, how to perform market research, how to define your audience, how to increase your Twitter followers. So there's a lot of different individual courses here that will teach you different aspects of marketing. Now let's look into the teachers to see who they are. So we could click on the teachers' names. So here are the teachers for these courses. We see Rob Percival, web developer, and teacher. So He's a web developer and he teaches on Udemy. We also have Deragh Walsh here. He looks like he's an entrepreneur. He got started on selling products on Fiverr and he is also an instructor on you, demi, so it looks like he runs his own little business.
They're selling products on Fiverr and he's worked as a marketer with, some top brands such as Amazon, Hertz and Callaway Golf. So that's pretty interesting. He's got some like industry knowledge. He's got some experience in the field and that's pretty cool. And it looks like Udemy is also important to him. Now my thoughts on Udemy are slightly mixed. A lot of the courses are kind of not very engaging. They're typically just slideshow presentations. And oftentimes I find that the teachers aren't necessarily the most successful people in the world. I haven't found Udemy courses where I've learned a whole lot, especially in the marketing field. Most marketers are able to market their own brand effectively and somehow get out to people other than just relying on Udemy's platforms. So I personally haven't really gotten a lot of info from Udemy courses, but that being said, I'm a pretty advanced marketer at this point, so that's not to say Udemy is a great option for you to check out given that their courses are very cheap and you might learn some things.
So that brings us to the third category of courses is what I call effective courses. And when I'm looking to learn a new skill, I'm looking for a teacher that is where I want to be. Okay. I want to make that very clear. I am looking to learn knowledge from people who are where I want to be and I'm not talking secondhand knowledge. I don't want to learn from somebody who learned from Elon Musk. I don't want to read Elon Musk's biography that was written by somebody else. What I'm interested in hearing the information straight from Elon Musk himself. What is Elon saying? Because it's like a game of telephone. If you are getting second-hand knowledge about becoming successful, which is my personal goal, then you're not really getting the knowledge you need to become successful. Does that make sense? Now, if you're looking to become a teacher on Udemy or if you are looking to become an employee for a corporate marketing company, then learning from those other sources that I mentioned on Google, on Facebook, on Edx or Udemy.
Those are great options but if you're looking to become a self-made entrepreneur like I am or like I wanted to be and now I am, you want to learn knowledge from people who are where you want to be. I want to make that very clear. Now the most effective course options if you are looking to work for yourself and be an entrepreneur who is self-employed is finding other successful entrepreneurs who are self-employed. Now I'm not going to go crazy on you. Obviously, I have my own training course. I have a six-week training course on affiliate marketing. If you want more information on that, you can find that out in the description, but I'm going to go over a few other instructors that I have a great deal of respect for and I've learned things from.
So the first such entrepreneur is Anthony Morrison. This is a very successful self-made marketer. He's from Mississippi. He's from like Po dunk like the middle of nowhere. Mississippi lives in a swamp, but he's created for himself a massive business working completely on his own. He came from nothing his family was totally broke and he was able to get to the point where he and his brother now have a 50-acre property that they're turning into a 25,000 square foot family compound. They're calling M land. It's actually really crazy. They showed me the blueprints and everything. He owns like a dozen different like vacation real estate investment properties. This guy is a super successful cat. I've learned a lot from him. He specifically teaches about email marketing and he is a master at it. I don't know anybody better at email marketing than Anthony Morrison. So if that's something you're looking to go into or looking to become a self-employed entrepreneur, he's a great person to learn from.
The next person I want to introduce you to who's very successful and also a youtube like me and also somebody I count as a personal acquaintance. His name is Stefan James, I can't pronounce his last name. So Stefan site is called project life mastery because he dedicated himself after going to Tony Robbins' events, similar to my story, he dedicated himself to making him the best version of him that he could possibly be mastering all areas of his life, from fitness to finances to relationships. And if you check them out, he has a great youtube channel, highly suggest you subscribe to it. He shares a lot of free information there. You can just subscribe to his channel. But in particular, he also is a very successful affiliate marketer. He makes a lot of money with affiliate marketing. He does affiliate marketing on his course, affiliate marketing mastery, and then also he has this course, which is called online business mastery accelerator, which is very powerful if you're looking to go in and start creating your own online business.
He's a very successful person. His approach to life, his mindset has mentality is far none like the greatest and a very successful multimillionaire young thirties dude has a beautiful relationship and a very inspiring person to learn from.
One other person of note that I'm going to expose you to is a man by the name of Tim Burd. He doesn't do online classes. He actually holds in-person training on Facebook advertising and he goes over some very advanced Facebook advertising tactics. He's a multimillionaire affiliate marketer as well, and even though his courses aren't necessarily online, I figured I'd expose you to them because the training he goes over is very powerful. I've learned a lot personally from him and it would be insincere of me to not let, this as well. Now, Tim Burd web site here, he's known as the godfather of Facebook ads.
He runs the Facebook ad buyers group. Tim Burd has been featured all over the media. He does mastermind sessions around the world teaching advanced Facebook ad strategies to advanced marketers typically, and it's a very good environment. Not many people do in-person training anymore. Tim Burd does, and I think these are very powerful. So that's something to check out.
Now let me know what was the most interesting thing you learned from this video in the comments below? Let me know if one of the free courses was the most helpful. Udemy, even though I'm not a big fan of Udemy or the effective teachers, Anthony, Tim, myself, Stefan was the most helpful. Let me know in the comments what you found the most useful. Also like this video, if you learned something, if you want to get a free course on affiliate marketing, you subscribe to my channel, it'll appear on the homepage. And I also have a couple of other free mini-courses from some marketers that are very successful that I respect. You can find on my channel homepage. Great seeing you and looking forward to seeing you in the next video.

How Facebook Ads Work STEP BY STEP DEMO (w/ REAL EXAMPLES from a 7figure marketer)

So you want to know how Facebook ads work? Well, you're in luck because I'm going to walk you through what Facebook ads are, how they work. I'm going to show you a little bit to set up on my computer right here and I'll even show you some of the most successful Facebook ads that I've put and explained to you why they worked. So

Hoo Rah, Facebook ads are a miracle in advertising. Basically, for any business, they can create more leads, more sales, more awareness, whatever you're going after. My guess is you want more money in your business or whatever you're doing. So let me show you how they work. So first off, I'm on my Facebook right here and you can see sponsored ads. You see these ads on the right side, these are called right-hand side ads. And if you also scroll down, you see ad right here, this is called a newsfeed ad, and this is a video right here. So see some copy, the headline website, etc. And that's where we're going to be discussing today. So let's go into the ads manager. Now I'm going to be showing you a little bit about how to set these ads up. I'll show you some of my best performing ads.

So you kind of get an understanding of like what a good Ad looks like. So here I'm on Facebook and as you see you want to go to business.facebook.com or if you just search Facebook ads in Google, you'll find out where to go to Facebook ads. You can also just search, it says to create an ad right here. So you can really create an ad anywhere on Facebook. They make it really easy for you to create your own ads. So let's set it up. So you see a couple different types of ads setups you can do here. Facebook has a ton of different ad units and not going to explain them all, but I'll kind of give you the basics. So message ads are sort of a newer feature from Facebook. Now, if you're using Facebook messenger the chat feature they have here, you can actually have ads show up directly in your messenger APP, which shows up on your mobile phone or also on your desktop computer.

So that's a great way to reach people because almost everybody clicks on ads in messenger, especially since they're so new, there's not any banner blindness. The caveat is you can only really send Facebook messages, message ads to people who have liked your page or who have subscribed to get messages from you. So it really limits the reach. And if you don't have a big messenger list, it's going to be hard. Or just a lot of people who like your page. In my case, I have hundreds of thousands of people who follow my page and I have thousands of people on my messenger so I can utilize that, but it's still just not a huge traffic source. Lead generation ads can really help you out. This is what's called a lead form. So when you click on a lead format, what will happen is you don't see that often.

But if you click on the Ad, it'll up a little screen generally on desktop or mobile where you can enter in your name, phone number or email, and that allows you, if you're running a business, you don't need somebody to buy something over the Internet. You're looking just to get somebody's information to follow up with them or whatever and you can get their information really easily through Facebook and generally speaking, you can get leads for $5 to $10 if you're targeting is set up right, so really cheap way to get more leads in your business. Video views is another way to advertise. If you have an important video, maybe you have a movie company or you're a band or maybe you just have a story that you want to get out to your existing audience, this would be a great way to let more people, have them watch your video and kind of build that story that you're trying to create.

You can also get APP installs. I haven't messed around with this too much, but that's obvious engagement. It really focuses on people who are going to like your ads or comment on that. So Facebook is able to tell which people like things the most, which people share things the most an which people comment the most. And if you're just looking to maybe build up awareness or get interaction going on a piece of advertising, this would be a good way to advertise. You know, I know a lot of direct response marketers who will put up an engagement ad and they'll spend like maybe $25 or $50 and they'll get just a lot of people commenting and liking and sharing their ad. And then what they'll do is move towards the main ad unit, which is called traffic. And this is if you want people to come into your website.

So the reason why people might run engagement ads first and then run traffic ads is because for a few reasons, one, Facebook is a lot more lenient on engagement ads to, because you're not sending people outside of Facebook, Facebook, their goal is to keep people inside Facebook as much as possible. You can advertise a lot more aggressively and you can advertise a lot cheaper if you're just keeping people within the Facebook ecosystem. Okay. If you're thinking of what Facebook wants, the biggest goal is to keep people on Facebook as much as possible during their life. I mean, Facebook's bigger goal arguably is actually to have people live inside of Facebook and virtual reality and have all communication done on Facebook. That's my conspiracy theory, right. I don't think it's much of a conspiracy theory, but the point being it's easy to run engagement ads. Then you run traffic assets.

Even if you spend $5 on the engagement as well. Let's go into traffic ads. I just scrolled down and we see there are some things create split test budget optimization on the campaign level, which is right over here. That is where you generally set your budget. Or you set your objective as well. Now, these things don't really matter. I wouldn't worry about these things. The next two sections we're going to go over are the ad set and the actual ad itself. Now you can set a budget limit right here and generally speaking, I think $100 is a good limit for a campaign. You can set a $100, let spend $100. You don't have to worry about if it's going to overspend, spend all of the money on your credit card up to your limit, right? And then you can increase the budget if your ad is profitable for your business or for whatever you're doing.

So I'll just say demo or then to move on to the ad set, which is over here, we'll just click continue. Now we're on the ad set. So the ad set, as you see, we're moving down this list right here. And then we're until we actually create the ad. Now the ad set, what that does is we're actually going to create our targeting. We're going to figure out who our ad should show too. So if I'm selling coffee mugs, I'm going to try to target people who drink coffee, obviously, right? So I want to find a way to target coffee drinkers on Facebook. Now what I would do is I'd pick where I want to advertise, do I want to advertise, trying to get people to go to my website. Am I trying to get people to go to my app?

Or I'm going to try to get people to add me on messenger or communicate with me on WhatsApp. In our case, and in most people's cases, they're trying to get people off of Facebook, going to their website. Just generally where people sell things. Now, dynamic, creative, you don't need to worry too much about this. You don't need to worry too much about the offer. Generally speaking, what I focus on is setting the targeting here so you could set the locations where you're selling products. Maybe I say, Oh, I also sell my coffee mugs in Canada. So I'd add in Canada, let's say, generally speaking, people under the age of 35 don't make too many impulse purchases online. So, in this case, I'd probably target, I set my minimum age at 35 let's say I have my coffee mugs are pink, so I want to target women.

You set your languages, I'm not going to go through everything here, but you can set your detailed targeting methods here. So this is where you would say, I want to target coffee drinkers for my coffee mug. So I would say coffee and see what shows up. So here's where we have all these interests show up, okay. And what we're seeing is we see great, they have a section that says coffee, but notices the problem here is the size of this audience is 500 million people. We want to show our ads to a fair niche audience. We want to show it to the most avid coffee drinkers ever, right? We want to show our ads to coffee drinkers who buy coffee mugs, who buy stuff online. That would be the best, right? Right, and you can go even more detailed than that. But for our purposes, we'd like to get more targeted.

Right now we see that we're advertising to 70 million people. We'd like to get that down at least under a million. Okay, so I'll select this and I'm going to see how my audience size reacts. So that's great. We cut our audience down to 27 million people. Really helpful, right? It took it down from like 200 million to 27 so let's find more things. Iced coffee, specialty coffee, maybe people interested in specialty coffee are like a more avid coffee drinker. And do you see this right here? It says the size of the audience is only 8 million. So I'm thinking these people are like power coffee drinkers. Who gets into specialty coffee unless you're like crazy about it? Okay, so I'm going to select that and we're gonna see what this does. Still the same size, 28 million people. So let's see if we can get it down even further. Okay, we're going to see coffee.

There are some other interests here, but I'll type in Coffee Cup, but it's still 28 million people. So it's still a pretty broad audience. So the last thing I'm going to do is this is a very special audience which you can use if you're selling e-commerce audience, which is called engage shoppers. And we have engaged shoppers here. So what we see here is that this shows that people who have a purchase behavior of buying stuff online, it says people who have clicked the call to action button shop now in the past week. What that means is these are people who are not only interested in coffee, but they are buying stuff online or they're clicking shop. Now, that's a good kind of detailed right there. So we're going to select that. We're going to see how our audience size reacts potentially to reach 43 million people. Oh, it got bigger.

So I don't like that. Let's see if we can remove maybe just one of these broad things and see if that makes our size smaller. We still have 32 million people here. Either way we have somewhat of a targeted audience. See it's in green. At least we're getting people. I guess there are a lot of people who like coffee and who are buying stuff online, so that would make sense. Let's go down here. Here is where you would say what you want. Generally speaking, link clicks is a good number and you don't need to actually fill in the cost control. My suggestion you let Facebook do this for you, you'd go down, you'd click continue and then you would create your ad. Okay. You would select whether you want to, you can select different ads. You can select a video. I always suggest you use videos in your Facebook ads.

Videos work the best. Then you would scroll down and you would actually, upload your image or your video and you would type out whatever it is you want in your ad. You'd say like coffee mugs. Ours is the best and you can preview what your ad shows up like that's the basics of Facebook ads. And then you would just click create an ad. You know, if we just scroll down and go to the bottom. So that's really it. I'm not going to actually fill out an ad for this fake coffee mug. I guess it's a real coffee Mug, but that's the basic, and I'll show you some examples of really good ads that I've created that made me hundreds of thousands of dollars as an affiliate marketer.

Now, if you're interested in learning about what I do for a living, which is affiliate marketing, I basically sell other people's products online. I just market them using ads, Google, Facebook, Youtube, and I earned commissions for helping these companies sell their products, sorta like expedia.com or hotels.com.Hotels doesn't own any hotels. Expedia doesn't own any plane flights or planes. They just kind of connect people who are interested in getting a hotel with a hotel they can stand. That's essentially what I do. I connect people who are interested in a certain product and I connect them with the product and I make money for making that connection through advertising. And if you want to learn more about that, just make sure you subscribe to my channel. And after you subscribe, you will get a free course on affiliate marketing. It's like 10 videos. Make sure you hit that notification icon. I do live Q and A's, sometimes as well.

Let's go back here though. So here's an example of one of my ads, which was for a bedbug product. I was helping a bedbug company sell their bed bug eradication kits. They're sorta like ant traps that keep bedbugs out of people's homes. So this was my ad. I wrote this ad and bedbugs actually are very much so on the rise in the United States because of global warming or what people would call climate change. Or Trump says there's nothing happening. Who knows? The point is bedbugs are on the rise because of rising temperatures. So it is becoming more of a problem and more people are buying this. So I said, bedbugs are shutting down businesses and being found at local movie theaters and homes. And I showed a picture of what our bedbug bites and I wrote massive bedbug epidemic. See how to avoid being attacked, like kind of aggressive, right I'm an aggressive advertiser. That's, that's why I make, a lot of money.

But notice I got 4,000 shares on this. This ad went viral. This ad made me a ton of money, just went super viral because I guess I did it wrote a really good ad. I do a couple of things in my ads. You know, notice I put this little dot just to get more clicks and you can see all my data here and let's see some of my other ads.

Okay, here's another ad. Same ad but different image. You know, this ad got 5,000 shares. I really like writing ads that get a lot of shares. I like writing ads that don't seem like ads actually because that seems to work the best. And they also get a lot of shares, which is free traffic. Facebook doesn't charge you if somebody sees an ad, somebody shared. Okay, here again, just another image, same language, 3000 shares and another image here.

I did something different. I kind of put the link in the ad and I put an image from a news article that was on that said summer 2014 worst beg bug season ever. This was a real news story that aired about bedbugs, but I didn't use their logo. This ad campaign made me hundreds of thousands of dollars and notice the way I targeted. You can see all the way I target and all that stuff.

Now if you want to learn more about how I do advertising, I have a six-week course. There should be some information description, but that's not what this video is about. Hope you learned a lot of information from this video and leave a comment. If you have any questions about how Facebook ads work or any of this stuff, leave a comment below and let me know what your question is. Or if you just have a comment and you want to say awesome stuff or whatever, let me know. Put it in the comments. Thanks for watching. Make sure you subscribe to my channel and hit that notification icon. If you want to see more videos like it, and I will see you soon.

What are Google Display Ads? Do you want to increase your business leads and sales? You might want to take into consideration Google Display ads.

Google display ads are one of the biggest sources of traffic. They're all over the world, all over the Internet. We're in best places to increase your business. I'm going to be taking you on my computer right here in showing you what they are and even give you a few pointers on how you can use them in your business to increase leads and sales.

So Google display ads, it's easier if I just show you what they are. So I'm just going to do a random search on Google. I just did the best food in Los Angeles and I brought up just a random site, the infatuation to first-timers guide to eating in La. So if we look here, we'll see. Can you spot the Google display out already? Okay, check this out. Right here is a Google display ad. You see that there's a Google display ad, there's a Google display ad, sorry. This is called a leaderboard. Okay. And leaderboards are common. They don't work. Okay. When people talk about banner blindness, this is one of the ad units, which doesn't work. It's seven 28 by 90-pixel count. It doesn't work very well. This is called a square rectangle or a medium rectangle. It's, 300 by 250 and these work very well. Okay, thumbs up on this one in terms of sizes. Now if we scroll down, we might see, we might even see more ads. Let's see if we can see any more ads here. Nope, no more ads here.

Now I also did a search for just the best baby diapers as well and I brought up the first couple of sites. Here is another example of a Google display ad. See right here. Again, a medium rectangle and this is, this is another ad and you can see can click this and you can see more information on the ads themselves. Here we have another ad that has a Google display ad right here, Xfinity and another ad right here from GoDaddy. You can always click these things. See this little icon which says ad choices. Let me try to zoom in here.

Okay right here. See these ad choices? You can click that and you can, it can bring up more information and we'll show you how Google shows your ad, right? So it says the reason why I'm seeing this ad is you either visited the websites, the person's website or app or the time of day and my general location. So they're targeting me based on the time, the location and the fact that I visited their site. So it's kind of a remarketing type of add. Other things we can do, we can click this and we can click x right here. See this x button right here, I can click x and, it can it will close the ad and we can click that again and see why they sent it to us. But that's what Google display ads are. Very, very simple. Now the best way, if you want to do Google ads for your, for Your Business, what I recommend you do is I recommend you use this ad unit, which is 300 by 250 called a medium rectangle.

This is the best performing ad unit in general. What you will see is you'll see about a 0.4 0.4, sorry, 0.4% click-through rate. So really if you show to you, if you show 250 ads, if you're doing well, you'll get one person to click on them. That's the way they work. ,, most people don't click on ads, so you have to be highly targeted. Uh, if you want to do advertising with Google display network, now I don't have enough time to go over all of the ins and outs of advertising. On Google display network, but if you want to learn more of what I suggest you do is subscribe to my channel and hit the notification bell.

And you'll also get a free course on affiliate marketing, which is what I do to make money. And you'll also get access to my free ad words, PPC training, okay. Which is under free training, marketing training, and mini-courses. And you can click right here and you can go to the, you can go to the training, which I will show you how to do remarketing, and you can learn how to do display ads and advertising those units right here in this video.

So I hope that was helpful. I hope you learned a lot. I encourage you to subscribe to my channel. If you'd like to see more videos on marketing comment, leave me a comment below if you have any questions about this or just if you want to say hi or if you have any requests for future videos that you would like to see and give this video a big fat, like for just, I don't know, having a good day. See you soon. Bye.

Looking to learn How To Create A Webinar Presentation? John Crestani has created some compelling online presentations on the internet and today he shares them with you.

Put that coffee down. You think I'm messing with you. I'm not messing with you. Coffee is for closers only, and in this video, I'm going to show you how to create a Webinar's Presentation that will close the deal for you and help you or your company make more of that beautiful green. Let's get it

A, B, C- always be closing and that's what webinar presentations are all about. If you're performing a Webinar, it is all about closing the sale. The webinar presentation is the equivalent of a modern-day sales pitch, and I have performed hundreds of times in my life. My webinar's been seen by millions of people and I've tested everything about them and I'm going to walk you through the perfect webinar formula in this presentation. Now I have eight different sections to this webinar. This is a simplified version. I'll be explaining as much as I can abbreviate TOIT TOCO. Now the goal of a Webinar is generally to get somebody to take an action to buy a product or a service or to call a phone number, whatever it is you're doing, whether you're selling B to B, whether you're selling B to C webinars work and they're fantastic and they are really the only way to be selling anything on the Internet.

If you ask me. So the first thing you need in an effective webinar is you want a catchy descriptive title. Some suggestions here. It should be about whatever product you're selling. If you're selling a marker, for instance, you want to say how to effectively use a man marker in five simple tricks that help your presentations, whatever that is, you want to have a number. Typically two big rules of thumb are if you can give people a time constraint. If you can say, I will show you five techniques to getting two dates in the next 30 days, but you want to give people what their result is, what is the result that people are trying to achieve and give them some sort of time constraint. I like telling people, how fast they can do something because people don't yes, you might be able to get on two dates, but if it takes you two years, then that's not a really good use of time.

So it catchy, descriptive title that is talking about the subject that you are or the product that you were selling. Next step is you need an outline. So after you talk about the title, you want to give people your audience an outline of what you'll be talking about. And this can also be called future pacing. You want to give people an idea of what's to come. If you don't give people an idea of what is to come, people can just stand there sitting and staring at you and there'll be bored out of their skulls. If people are bored out of their skulls of people, don't know what to expect, then you're not going to keep their attention. However, if you tell people, here's what you're going to learn in this presentation, I'm going to show you five secrets to performing webinars that will dramatically increase your sales.

I'm going to show you how to automate your webinars. You only have to perform it once and millions of people can see it so it doesn't take any extra of your time. At the end of the presentation, I'm going to give you a template for the perfect webinar formula that you can print out and fill in the blanks for your own product. Now you've got somebody's attention and now they're waiting to see what's coming next and next and next. So that's a good outline. You want to keep people engaged for everything that is to come because maybe somebody is interested in getting that template for the perfect webinar formula, but they're not interested in the little training bits in between so that way you keep them to the end. Next is you want to give an introduction, and this is an introduction to yourself or to your company if you're working for a company.

Now, let me tell you a little bit about myself. My name is John Crestani. I was a medical Guinea pig that was desperately trying to make money online and I've gone on to make millions of dollars online. I make millions of dollars every year. Last year, my business had almost $4 million in revenues. I live in Malibu, California, and I have thousands upon thousands of other success stories of people who have gone through my training and gone on to make thousands, tens of thousands, hundreds of thousands, and even some people making millions of dollars just by watching my training. So you give people your story or your company's story in your introduction, what you should also be doing kind of in your story, which you also want to do. You want to overcome people's objections, whatever you're selling, whether it's insurance or mortgages or sweaters or camera equipment or agency services, whatever you're selling, there are reasons why people don't buy.

So you want to bring those up in your story. So what I could have done in my introduction is I could bring up those objections within a story format. I could have said I've made millions of dollars on the Internet without any technical skills. I don't know how to program, if you asked me to write a line of code, I will break the Internet. I will say without having an audience, I made all this money without even a social media presence. I could say without having an email list, without having employees, so you want to tell people what they can do things without and it's best if you do that within your story. I said I made millions of dollars on the Internet without any outside investment because these might be objections people bring up in their mind. When you get later on in your sales pitch, bring up their objections early on and bring them up in a story format. I always see the best way.

Next is you want to actually deliver whatever your training is. Now you're training. This is generally the whole section right here. Takes about let's say five to 15 minutes. Now the training itself should be maybe about 30 minutes long. 30 to 45 minutes is a good, good barometer here. You want to generally, your training should be on one of two things. You should be even either giving people tips or tricks or techniques or tactics to do something. Five different tactics to create the perfect lighting for your youtube video set. Or You could do mistakes, tips or mistakes. It's one is framed positively. One is framed negatively. Mistakes are generally much more powerful than tips. You could say five common mistakes parents make in raising their children that caused them to have issues later on in life. People are much more attracted to biological reasons.

I won't go into, in this video to mistakes to the negative. People are much more attracted to the story where somebody where there was a mass gun shooting at a school versus somebody who donated schools to a community in Africa. One we'll make headlines. One might be page three and the training should be the bulk of it should be the content that you deliver. Generally speaking, it is the reason why people are attending your presentation in the first place. Make sure to give some serious value here and it should be interesting. Another technique is if you're more advanced within the training, you can talk about some case studies of people who used your product, which you'll eventually get to or service successfully. Or You could overcome objections within your training. Again, what are the reasons why people won't buy your insurance or won't contract with your ad agency might be they're worried about it's too expensive or is your company hip-hop compliant?

All that stuff. And you could bring that up in your training. You could say one mistake companies make is they don't work with an ad agency that is ‘HIPAA compliant.' I'm making up stuff here, but maybe you get the idea of what I'm talking about after you deliver the training, this is where it starts to turn and this is called the transition to where you're going to start talking about your product. Now the transition may be one to two minutes long. The transition isn't very long to transition is extremely short actually, but it's very important. It's a very pivotal part of your webinar presentation because going from training to what we'll get to, which is the actual product or service that you're selling, moving from just helping somebody out to selling them something, there can be some inertia there and you want to remove as much inertia as possible.

So you're not just saying, hey, here's some tips, by the way, you want us to buy my product or service, right. That doesn't seem congruent by the way of a product or service I'd like to sell you. So what you want to do in the transition is, generally speaking, the heaven or hell scenario is the most common that people use. And that's the one we'll talk about here. So, the transition most commonly used by people who are saying, okay, great. I just trained you. I hope you learned a lot about how to light your youtube set, hoped you learned a lot from those mistakes and he got a lot of information and you're going to go out and meet a successful. Now you're at a point where you could go do it alone, go out. Do it alone, have no support.

I have nobody to turn to and try to put all this stuff into action. Maybe he'll do it. Maybe you won't. Or You could work with an expert. You could work with a youtube Agency or whatever it's called. You can work with a videographer, a set designer that is an expert and you can have me do it all for you. That's a good transition.

Now, the next step after you paint that transition, you say so you could go it alone or you could work with an expert. Let me explain to you what it means to work with an expert and you go into your offer. This is where you describe whatever product or service that you're offering. Okay? Whether your offer is selling insurance or interior designing, you could say, look, when you're working with this interior designer, when you're working with me in my interior design agency, you say, I am going to assist with the construction of your house to make sure that the paint and all of this stuff your walls, you don't have any problems with the contractors.

You list all of the benefits. I'm going to share with you my Pinterest boards that have the best examples of design you can get done cheaply so your house can look like a $10 million house on a $1 million budget. Whatever it is you're offering, you go into that offer, you list all the reasons why you are the best and how it helps people. So let's say that's five to 10 minutes Then, you get into C (A B C )always be closing and this is where you are closing the deal. You explained to people, put down a deposit to speak with me and we can do a one-hour consultation for $200 or you could say, here, you can schedule an appointment to talk to me. Or You could say, here's how you buy my product. Whatever it is you're selling, you got, this is the point where you close.

Now, if you did this all correctly, you actually overcame every question that they would be asking at this point in your presentation itself. Any question that they'd be asking, like can I talk to you afterward? Or,, how long do we work together? You should have overcome every one of those objections within your training your introduction or your training itself. Every question that somebody should have had should have already come up and you should have already addressed it multiple times so that they don't have those questions when they're here. When you're asking them to do what you want them to do, what most people do is they still have a Q and A at the end. So any additional questions, any additional objections that people have, you overcome those in the question and answer session at the end of your training. Now that's all said and done.

Let's say you're closing, people say this is five to 10 minutes. This is five to 10 minutes. You're in for anywhere for about maybe an hour to an hour and a half. Okay. Is a typical webinar training presentation shorter than a movie, but that's a typical sales presentation in person. What's typical sales presentation time length for sales presentation over the phone too?

Booom, now that is how you deliver a sales pitch. I hope this was useful in some ways. If you've got a lot of value out of this. I've done this a lot and I do a lot of other online marketing in my business. What I do as a type of marketing called affiliate marketing, well, I sell other people's products on a commission only basis. That's what I do for a living. Now, if you want more information about what I do, my business model and all that stuff, click the subscribe button somewhere on this page and you will get a free course on affiliate marketing for subscribing and hit that notification bell so you can be updated about the next videos that I come out with on starting an online business and making money online. Also, like this video and leave me a comment. If there's something you like, you see me talk about the future or any questions you'd have. Love to hear from you.

Learn How To Start An Online Business From Scratch from a multimillion dollar online entrepreneaur, John Crestani. Let's go!

Do you have no money but you have a ton of willpower and you want to start an online business from scratch. Okay listen, kid, you're fricking crazy if you don't have any money and you're looking to start an online business, but I'm going to go over how it is possible and how we can do that. In this video, I have a couple of things I'll be going over on this board showing you the step by step process that I would go about if I had nothing and I want to start an online business, start making some money.
Hey, I'm John Crestani and way back when I actually started my business from scratch as well. This was back in college. I had just read this book, the four hour work week and I was like, this is what I want to do. I want to start an online business. I want to travel the world. I want to make lots of money, have tons of fun experiences, but if I was in your position today, now I make over $500,000 per month in my business and you can look up stories about me on Forbes and whatever, but I'm going to go through in this video just being super real with you. If I was starting from zero, here's how I would go about things. So hopefully this helps. If you like this video or if you have any questions, make sure to like it and ask your questions in the comments. But I'm going to just go to blast through these five things right here.
So the first thing I would do is quantify your time and quantify the amount of money that you are willing to invest. Write it down. Seriously get real about this because can you spend two hours a day creating your online business and how much can you invest? Can you invest a thousand dollars $2,000 $10,000 because this is real talk. It's going to determine what sort of business you can start. If you have only $5,000 and you want to start an Amazon business, see you later. It's not going to work out. If you aren't willing to spend a lot of time, let's say two hours a week, you're not going to be able to start a social media consulting business or coaching business. It's not going to work out. So you need to be real and literally like really quantify this. Write it down. This is how many hours I have. This is how much money I have to invest in creating a business here.
Next thing I would say is to know your strengths and your weaknesses. So if one of your weaknesses is you hate talking to people, okay, you hate doing customer service, you hate pitching clients are doing sales. Starting a social media agency is not going to be your thing. You may have watched a Webinar from Sam Ovens or you may have subscribed to Tai Lopez videos and you find him funny. Both of those guys recommend you start a social media marketing agency, but if that's your weakness is you don't want to talk to people, that's going to be a business for you. That's not going to be a business. You're going to survive and you're not going to be able to handle it. Don't play to your weaknesses, never play to your weaknesses. There's a ton of types of businesses you can start and it doesn't make sense to play to your weaknesses.
Now for instance, if you are good at empathy and graphic design or maybe you're good at like copywriting and writing really like funny, interesting things. If that's your strength, affiliate marketing might be for you because, affiliate marketing, a lot of what you're doing there is writing ads and,, getting ads that are catchy that make people want to engage and buy products. So if you can do that, then that will be a great place for you to be. Now if you are just allergic to money and you are very bad at working for yourself, you have no focus and you can't even motivate yourself to really focus in on a business.
If you're just not a self-motivated person, that's fine. Go out there and be a freelancer find project-based or task-based work on upwork.com something like that, but know your strengths and know your weaknesses, write them down and at for instance. Another one is Amazon. If you're good at project management and accounting, that's great for Amazon businesses. Okay? Or business development is great for sourcing products on Amazon, but no, these things. Be aware of them because each different type of online business I've been naming a few has different qualities like qualities of the people who succeed in them.
Now l stands for learning; Learn about the different business models that are out there. There are a lot of different ways to make money online. You could start an ad agency, could be an affiliate marketer and write ads. You could start a social media marketing agency.
You could do consulting or coaching. There's a whole wide range of things you can do, freelancing, etc. To learn about the different business models subscribe to channels such as, mine, I talk about different business models, subscribe to other peoples channels, learn about what business models that are out there, but when you decide on one focus on it and really go deep in that one thing. Okay, when you're learning, test the waters. But when you're ready, go deep. But keep in mind there's a learning phase and then there's are going deep phase. ‘D' stands for diary and I don't mean actually write a diary in like some (fool -fool) stuff and like a life journal. I go, we go. Sue said to do and go from broke up with me. No, what a diary means is I'm talking about basically no and measure your KPIs.
If Your Business is affiliate marketing, for instance, the only way you're going to make money is if you're launching ads out there to the public and seeing what people think of your ads. So what you'd want to do is you'd want to make sure that you're launching five ad campaigns a week, keep an excel spreadsheet of it or keep an actual note pad and write down when you launch an ad campaign. If you're trying to start a social media marketing agency, keep tabs of how many people you reached out to that day to actually become clients. Let's say you got to reach out to 25 people a day to grow your business. Make sure you're reaching out to 25 people every day, but quantify yourself. Don't be flimsy. Just because you're working for yourself doesn't mean you can't measure it. You have to measure yourself.
You can't start a business by just being totally free. If you really want to make it as an entrepreneur, know what your KPI's, key performance indicator, whether that's reaching out to people, whether that's writing ads, whether that's researching and sourcing products on Amazon or whatever that is. Make sure, that metric and you quantified every day or week, whatever that is, to make sure you're making progress towards that goal. You'll eventually get better and you'll optimize things. Your first ads might fail. Your first outreach as a marketing consultant might fail, but you'll get better over time if you measure yourself and know your numbers.
The last item here is conferences. I actually think conferences are very important for making things real. Every industry has conferences. Affiliate marketing has conferences. Amazon sellers have conferences. ,, consultants are social media agencies have conferences, freelancers have conferences, and these are great places to go.
Meet, mix and mingle. Have a beer if that's what you're into. Eat with people, have a coffee, and just learn about real other people's experiences in the field that you're interested in going into because that'll make it real. It'll give you both the motivation if you see that other people are actually making money in this field, but will also help teach you and give you a network of people to start surrounding yourself with. You are the five people that you surround yourself with, and if you surround yourself with other consultants or other ad agency owners or other coaches or other affiliate marketers, you will become one of them through Osmosis, but you have to surround yourself physically with those people. And I know it sounds weird, but it becomes real.
And I hope this video helps you out. And if you're interested in learning more about different business models where you can make money online with or just ways that you can quit your job or be a digital nomad, make sure you subscribe to my channel. There should be a button somewhere around here and click that notification bell. You'll also get by subscribing, you get a free course on affiliate marketing. There are 10 videos in there and I'll show you the basics of how to get started in affiliate marketing.
Okay, I also have a six-week program, a more intensive program, if that's something you're interested. The link is in the description like this video, and if you have any questions or comments for me, make sure to post them down below. I'd love to hear what your thoughts are, and also I'd love to hear which one of these items helped you out the most. Was it knowing to quantify your time and your money? Strengths and weaknesses, learning diary or attending conferences.

Have you ever wondered how to advertise on Youtube? Take it from a youtube PRO, John Crestani.

Hey. Are you getting annoyed by all those ads on Youtube? You want to learn how to do it too? Okay, I'll show you. I'll show you on the whiteboard and I'll show you right here on my computer exactly how to set up an ad. So you could make more money and stuff. Let's go.

“Mama, I Just learned how to advertise on Youtubes.” I don't know if you've seen my annoying ads all over youtube. I put up over 54 million ads last year and they work. They work great. It's a great place to advertise, a great place to reach people, video is just the best medium. And I love Youtube. So if you want to learn how to advertise in the next five minutes, I'm going to show you on my computer. I'm going to kind of concept things out here on the whiteboard. But hopefully, by the end of this video, you will have come away with a step by step way to set up your ads on youtube so you can get more. I don't know what you're doing. Maybe more leads for your business, more customers for your business, more, whatever. It's easy to set up. Just follow along the steps and you'll see how to do it too.

So the first thing you need to do is you need to create the ad, obviously, and I'm going to show you how to create the ad, okay? The second thing you need to do is you need to set up your accounts, okay? And setting up your accounts means you have to have a youtube channel and you have to have a Google ads account to advertise, right. So step number three is we're going to set up our ad. So we have to actually, what I call the like technical annoying bit for you people who are not used to internet advertising. But I'm going to walk through everything step by step on my computer here and show you how you can do it.

If you're not familiar with ad words or whatever, you want to learn more about what I do, make sure to subscribe to my channel and you will get a free course learning about what I do, which is affiliate marketing.

That's why I advertise. And I also have a free ad words course somewhere, but it doesn't go over youtube. So the first thing with creating your ad is needing to have some sort of concept. What are you trying to sell? And I think the best way to frame things is you need to have three things in your ad. You need to have a hook, something to catch people. You need to have a story. The best story, I'll go over that. But it's kind of like a before and an after story. So you were single, depressed, broke, and then you use your product and you became rich and surrounded by females or males or whatever you're into and, you're happy. So we'll talk about the story. That's kind of the ad concept. Then you have a call to action telling people what to do if they want to become rich and surrounded by members of the opposite sex or same sex, whatever.

First off for the hook. The Hook is you want to bring two subjects together for your ad that don't normally go together. So a good example of this would be saying in just a minute here, I'm going to show you how a goldfish got me laid over and over and over again. You're like, what? How does a goldfish get you laid? Something like that. And what I also did is you can also give people a time constraint. You can say because on youtube you have five seconds to catch someone's attention five seconds before they can skip that ad. So you need to have something really, really just like what (WTF) in that first five seconds to get people hooked and staying for the next five seconds. All you have is five seconds and then you have that five seconds after that.

So you have to be interesting in chunks. Once you got them for the first 10 seconds, you got them for another 10 seconds. People's attention spans are this long, but you figure you have double the attention span each time. Okay. That's just kind of good mental model I use to make sure my ads hit. So other good examples of hooks. If you are selling TV's, you could say something like, there's a reason why my place is the party pad and it's hanging on my wall and I'll show you how I've created the most insane social life ever with 500 bucks and a screen or something like that. I don't know. But you want to combine two different subjects. What I've done in some of my ads is I've also done, like I use this ad where I said, Jesus, won't teach you how to make money. That's a good example of a hook or a pattern interrupt. It's combining two different things. People don't normally talk about Jesus and making money.

So Hook and then the next step is you want to do a story and a story. Generally, you want to follow what I call, I just say, tell people your story in one sentence. Tell people your story in two sentences. Tell people the same story again in four sentences and then summarize it in two summarize it in one, one, two, four, two, one. Okay, so here's a story. I used to be lonely and socially awkward, okay? I'm doing the before. But after I took this magic pill, women were fighting to go on dates with me. Not only were women fighting to go on dates with me, but I started having the best sexual life I'd ever dreamed of and I still was the same fat, smelly self. It's like, okay, interesting. But that's my story right. I went from single and not get any action to getting a lot of action. Okay, that's one sentence. I told an entire story.

Now what I'll do for an ad is I'll say that same story in two sentences. Okay, let's try it. So I'm going to say that before in one. And then I'm going to say the after in another sentence. So I'll say I was in college, I had was depressed, I was away from my family and friends. I'd gotten a bad pizza eating habit and there's a Carl's Jr. down the street and I just gained so much weight and,, I didn't know how to talk to girls. I'd never been with a woman before. And not only that, but as I gained weight, I started losing confidence in myself and I stopped showering as much and the fatter I got the less confidence I got the fewer women wanted to talk to me and the fewer women wanted to talk to me, the sadder I got and the fatter I got.

So that's like one sentence, right? It tells the story a little more in detail. Then I'll say it the second part of that story, which is, but then one day I learned of this magic pill that I could take on a magically make me unbelievably attracted to women without changing what I ate or my body type at all. I just started attracting them like flies. I didn't even know why. But with that, I not only got my confidence back, but I also started losing weight because I started working out more and I started doing all these things that a normal person does. And I also became rich. My whole life changed. So I told the story in two sentences. Now what I could do is I could take that same story and I could say it in four sentences. So I would just expand on it and then I'd go back and I'd summarize the story in two sentences with a call to action.

And then I'd summarize in one sentence and I'm just going to do the one sentence version. So you get an idea. So if you're looking to change your life and get with more women, I suggest you buy this magic pill. There's a link somewhere on this video that you can click on to order. This is only produced in limited quantities and it's first come first serve. So buy it now, if you want to take advantage of this, this may be banned. So you may never get a chance to buy this magic pill again. Okay. So I basically summarized my story with just a strong call to action. I used urgency and scarcity, whatever point being, that's an ad, that's a youtube ad. So we created our ad. Now some things I want to kind of disclaim first is your ad. Shoot it with this.

Don't worry about using professional photography. I don't know what type of company you're running, whether you're like a personal coach or influencer like me or if you are a big fortune 500 ads that work the best. You don't need high-quality video production. You don't need professional editors. You don't need all this crazy camera equipment and stuff that I'm using right now. Actually, you can use this on youtube. People want UGC, people want user-generated content. People want that sort of amateur raw look. Because if it isn't like that, people feel like they're being sold to higher quality production makes people feel sold to just use what? Normal day to day interaction. Okay, boom so we got rid of that. Let's get on my computer. Let's go. So we're on my youtube channel. First off, you can set up a youtube channel for free.

Just go to youtube.com. There should be a button somewhere in the top right which says a sign in or creates a channel. It's very easy to create a channel or just Google create a channel. The next thing you need to do is you need to create a Google ads account and just search Google ads, and the first link should be Google ads, or it used to be called ad words, but you'll just click the link and you'll sign up. You'll have to enter your credit card information because that's how advertising works. You have to pay money. That stuff for you to set up. Then to upload videos on Youtube, it's very easy. Once you've set up your channel, this little button right here where it says plus and it shows a video sign, that's where you go to upload a video very simple process.

Google makes it super easy. This is my channel, by the way. If you want my free course on affiliate marketing, my business is I'm selling other people's products online for them and I make a commission. So if you want to learn how to do that too, you can, by all means, subscribe my channel, take my free course and, if you like that, I have a six-week intensive training program. Won't go into that here.

Let's go into an ad-words. So when you log into AdWords, you'll be on a screen, something like this. By the way, I'm reading this book by Neal Stevenson, Anathem right now, really cool. So on Google ads, you'll want to sign into this area called campaigns. See it says campaigns right here. Okay. I think by default they put you on the overview screen. You want to be in the campaigns area.

Now what we'll click on is this plus icon. Okay. See where it says plus, this allows you to create a new campaign and we'll just select a new campaign. What we'll do here is you get a lot of different options and these options have been changing a lot recently. Sales leads, website traffic, product, brand consideration app Promotion, etc. They keep changing the interface in Google ads, they keep changing options. It's kind of mind-numbing. But what I always refer to is create a campaign without goals. Guidance, okay. Because I'm just going to show you exactly how to do things. So you click there and it will give you all the options. So again, all of these options are changing, but essentially you will click video. And Youtube ads is just a great place to be. They're doing a lot of innovations right now.

So what we'll do is we'll set up a custom video campaign. Now, ad sequence. The second option is something that's very new. You see this one, I haven't actually used ad sequence yet, but if anybody's used it, please let me know in the comments how it works. If it's cool, whatnot. This is literally a week old kind of interesting. So create a campaign and it will be loading and I'll just say demo youtube. What I like to do is I like it gives you an option for a daily or campaign, total budget. I like to set a daily budget. Okay. Now I generally set my budgets at least a hundred dollars($100) a day. If you're doing affiliate marketing, for instance, a good total budget to set for a campaign is about a hundred dollars ($100). I prefer daily budgets because I'm watching over my campaigns when I launch them, but that's fine. Now, start date, keep this as is and date.

Keep this as is. You're doing maximum CPV. I found there are other options available. I found that CPV is the best bid strategy okay networks. Now, this is important. What you'll want to do is you'll just want to get rid of video partners. This is kind of low-quality traffic. In our case, we're selecting English and go onwards and upwards, okay? So you can leave most of these things the same. I always like to exclude embedded videos because they're sort of low quality. And I don't care if contents not yet labeled because I don't really have brand restrictions. I'm not like a super liberal, politically correct person. , that cares about that stuff. Now you can set your devices, frequency capping a lot of stuff. Now here's where you start setting up your ad group and I'm just going to call this demo and this is where you set your targeting.

So depending on what you're advertising on, I'm just going to show kind of the standard targeting settings. If you want more in-depth examples of how to do all these settings and how to set up all the targeting you can go through my six-week course. My free training doesn't really talk about this, but the point being you can get in depth here, there are some advanced tactics that can really give you an edge. For the purposes of this video, I'm sure you don't want to stay on with me for like an hour today.

So let's start with youtube channels. Let's say you wanted to advertise on Tai Lopez his channel. Okay? You just type in Tai Lopez. You would select his channel and there we go. Okay, so at our maximum CPV bid at 10 cents and we would select whatever video I want to market. Let's say I want to market my video, how to gracefully quit a job you hate. So I'm just going to highlight that. I'm going to copy it, paste it in here where the most volume is on youtube is in these in-stream ads. These ones that interrupt people. If you want to create a business that does six figures a month and be a cool kid, you'll do in-stream ads, video discovery ads are the ones that show up in the search bar or in the suggested video on the right side. Sometimes there isn't much traffic in those ways. I don't even know if you can build a six-figure business as an affiliate in those areas and then you would set up whatever URL you're going to and that's really it. You type in your website you wanted to go to and you just click save and continue and wala. There you go. Very easy to set up youtube ads. I hope that was helpful.

Ooh, so you just learn how to create a youtube ad and just to summarize everything a first, create an ad. You want to have a cook, a strong hook with a pattern interrupt, some sort of thing to catch people's attention. The first five seconds you want to have a story. Best storytelling format is before and after. ,, I went from this and I use this product or service and I got this result and you tell that story basically five different times. You tell it in one sentence, two sentences, four sentences, two sentences than one sentence again and you use a call to action. You tell him what to do in the final steps of the ad. We did account set up. You have to set up Google ads account and a youtube account or youtube channel if then you set up your ad and I went through all those settings I went through kind of quick, so hopefully, you can get all that.

You can follow along the steps. Let me know in the comments below if this was helpful. Okay. I spend hundreds of thousands of dollars on youtube ads. I haven't seen anybody do a video like this, but let me know if this helped you or what you're going to advertise. Okay. And also what you'd like to see me shoot next. If you want more information on this particular topic, like this video, if you got some value, also, subscribe to my channel. If you want to see more videos on how to do Internet marketing, affiliate marketing, making money online. I post a video almost every single day and I do some frequent live-streams where I give away some cool prizes, so bang that bell.

Here are some REAL Online Business Success Stories straight from the online business success story legend, John Crestani.

Have you ever been frustrated with the entire online marketing journey and wondered if people are really even making any money? I don't know if you've wondered about whether there is actually success at the end of this rainbow for you to bootstrap yourself up from nothing and make millions or just have freedom. Well, I'm going to tell you a few amazing stories of normal people today. Some of these people I've actually met and who have, we're able to take themselves from nothing and make millions of dollars online. And some of these stories are about people who did it for good and some of them are stories about people who did it for ill reasons, but either way, they're amazing stories. They're fantastic. I hope you enjoy them.

So online marketing is a really hard journey. I remember when I started, I thought oh, I see these people making lots of money, but can I really do it? Wondered, are these people really real? Now the stories I'm going to tell you, these are people who have been written about, I'll post links to these people or I'll have my assistants if they actually post the links this time to their stories. In the description of this video. Now I will be talking about Carlos Cruz, a kid from Guatemala. I'll be talking about Robert Grin, a guy from Poland. We'll be talking about Steve Weiss as well as myself. These are all people who have bootstrapped ourselves. I'll also tell you the stories of two anti-heroes, Jesse Willms and Ross Ulbricht who sort of went to the dark side. Their stories are pretty fantastic and pretty well documented, but interesting nonetheless, but the point of these stories I'm about to tell you is to help you understand this is a real industry.

There are people out there making millions or tens of millions, even hundreds of millions of dollars running their own businesses without any strings attached to any investors or anything like that. They've built themselves up from nothing but able to create an amazing business.

Now, the first story I'm going to tell you is if Carlos Cruz, he's one of my best friends and he's an affiliate marketer that's currently doing about $2 million per month. You probably won't see his name in the press or, in the news. I did find a story about him that I will have my assistants post the link to. He started affiliate marketing back when he was 18 he was in Guatemala. He didn't speak much English and he wanted badly to be successful. He was an affiliate marketer. What he had done was he had just simply googled one day how to make money online. That's how it started for him and he went through a few things that didn't work that didn't make any money that he says were scams, but a bought a few ebooks, any wasted, some of his, the little money he had, but he kept taking action, I guess.

He got involved an MLM, like a network marketing company. He's trying to sell his family and his friends just to make some money and everybody thought he was a Weirdo. They didn't accept him and all he wanted to do was to become successful really badly. I think it was when he was 18 he started posting these little ads on Google and he started making his first money online. But what was funny was he showed it off to all of his family hoping and they'd be proud of him. But the result he was actually met with was that he's crazy and that it's not real money that would put other people down and made him even fight harder to make more money and make that more money real now, what I really like about his story is the moment he decided to really go all in was he was sitting in college and the windows along the side of the classroom, they faced the faculty parking lot and he was bored by college.

He was daydreaming. He's just looking out the window and he started looking at the actual cars in the parking lot and what he noticed was they were all cheap cars. They were Toyota's, Honda's, etc. And he thought to himself, he said, if I want to make money, why am I learning from people who drive Toyota's or Honda's and he ruminated on that for a little bit and what he did the day he quit college. He literally, that day he just stood up and he just walked out and he didn't give any explanation and he said that was it. He made his decision right there. When he put those two and two together, he said, these are not the people I should be learning from. I need to go find some successful people to learn from. And what he did was he actually emailed the guy who he had bought this ebook from and asked him, he said, can I move to Chicago where you live and do whatever you want?

I'll do it for free. I just need food. He was making a little bit of money online at the time. He said I'll pay for my own place. I'll pay for my own stuff. I just want you to tell me what to do. He moved out to Chicago. He didn't live with the guy. The guy just said, just do the same stuff I'm doing in my book and do these things. Didn't have very much direction, but he took a chance and he moved to America and by the time he was 21 he was a millionaire. He was living in the Hollywood hills. He was living with other young 20 something-year-old millionaires, day traders and club promoters and whatnot. He became a DJ as well, just for fun. And currently, he's running a big business. He has over 30 employees. He does $2 million a month and is very successful. So that's Carlos's story.

So the next stories I'm going to tell a little bit faster, and you can look up the articles, which the stories are written in, but you can look up my story. For instance, it's written about in Forbes. I won't go on about that. You've met me, but basically, I started marketing young. I was a medical Guinea pig. I was one of those people that was a test subject from Merck Pfizer, Johnson and Johnson. I did that to try to fund my Internet business, which I was trying to make work. I did over 20 jobs before the age of 21 so I've done it all. And I wanted to make this work desperately. They didn't have friends for years. I didn't have girlfriends for years. I didn't go out to bars. I didn't socialize for years. I sacrificed a lot to make stuff happen early. I'm not naturally talented in anything other than I'd say running or soccer.

Now, Robert Grin is another amazing story. He runs a company that has a valuation of $1 billion. He's from Poland and he also bootstrapped himself. All of these stories, nobody here came from money or had money invested in their companies. They all bootstrap themselves to the top. Robert Grin has an amazing, just the fact that he was able to create one of the largest companies in Poland right now. He started with affiliate marketing as well, and he turned it into a software company and became very successful.

Now, the two anti-hero stories are actually the most interesting because anti-heroes are always just the most fascinating people and those stories are of Jesse Williams who made hundreds of millions of dollars selling health supplements online. This is in the two thousands he started making money when he was 13 years old selling fake copies of Windows software and he moved from scam to scam, but he didn't get caught by the government until he had made hundreds of millions of dollars. He had private jets and he was still only the age of 25 really interesting story. He's called the dark lord of the Internet. You can look up his story. I'm going to post the link in the description and his story is fascinating or you can just Google dark lord of the Internet it's insane.

The final story I'll tell you about is actually probably the most fantastic and it's of Ross Ulbricht also called dread pirate Roberts was his internet pseudonym and key made over $1.2 billion on the Internet, I believe over a hundred million dollars personally in commissions. He's responsible for basically ordering assassinations on people and he ran the biggest online illegal drug selling emporia, around. He used bitcoin. It was one of the first market places where you could use bitcoin to buy and sell products. He's a programmer by trade, but he created a drug market and it was a completely anonymous way.

He was able to create the organization and create the ability to do this was actually a work of art. It took years for the government to crack down on him and they were trying desperately for years to find a way to get this guy who's completely anonymous using completely anonymous currency. It's a crazy story. His market was called the Silk Road. I'm named after obviously the real Silk Road and there's an article on him on Wired. At one point he actually started ordering assassinations of people who were trying to find him out to who was investigating him. He ordered anonymous assassinations from the hell's angels and paying for these assassinations in bitcoin. I don't recommend you go to the dark side of the Internet, but some of these stories I do recommend you read these two stories because they're very fascinating and interesting people who populate this area.

I hope you found these stories interesting. If you want to see more about Carlos Cruz for instance, I do have some videos with him on my channel. Just make sure you subscribe and you can go to my homepage. There is a playlist called The Art of Copywriting where Carlos talks about how to use ads to persuade people to do what he wants.

Now if you're interested in seeing more videos about how you can actually create success online, just make sure you subscribe. I come out with a daily video and hit that notification icon also, and if you enjoyed the stories that I told about successful Internet marketers who came from nothing and who made a lot of money, leave a comment. This isn't my typical video format, but I would like to know from your perspective if you enjoyed it, just let me know and I can show more of this or I can do some mixture. Well, put more stories within the rest of my videos. Look forward to seeing you soon in my next videos. And here's to your success.

 

Have you ever wondered how to host a webinar? John Crestani has hosted 1000s and is going to share his tips with you!

I am John Crestani, and in this video I'll be showing you, walking you through the four bullet points. I have CCDQ of how you can host a good webinar and also be showing you what a good followup sequence is. So you can make your online training session a total hit.

So hosting an online Webinar isn't very complicated and I'm going to break it down very simply here. I host a lot of webinars for my business. I one side of my business is I actually train people on my own business model, which is called affiliate marketing. Basically, it was selling other people's products on a commission only basis. If you want to learn more about that, just subscribe to my channel, and you'll get a free course.

Now I've broken it down into four different steps. CCDQ. And the first thing you want to do to host a good webinar is to make sure you have a very strong Internet connection. You can go to speedtest.net to check your Internet connection, and you want to make sure you have a good up and down speeds. So, up and down means, a lot of people have fast download speeds, but you want to make sure you have an up speed of at least a couple of megabytes per second, at least five megabytes per second.

The other thing I would a recommend you do, so again, be on a sound Internet connection. You don't know how many people I've seen that have tried to perform a webinar only to get cut off midway through or something like that. What I would recommend you do is you use GotoWebinar, I don't know, the most common webinar program and call in from the landline. Now, if you call it on your phone if you're somewhat worried about your Internet connection, GoTowebinar gives you an option to literally just dial in a number of, so the audio is on a telephone connection, whereas your video is on your Internet connection. This gives you kind of a backup in case your Internet connection is a little bit spotty. People will still be able to hear you on your phone. You'll still be able to hear that.

The second thing is to do a sound and video check. When you begin, make sure your audience is,,, here's you and sees your screen. And what I would do is simply just put up a slide or put up your first visual and ask the audience say, Hey, can you press one if you hear me all right and if you see the screen all right and you tell him what the screen is supposed to say. Say the screen is supposed to be a big picture of my dog and me. Whatever you're showing. That way you just have confirmation from your audience that everything's cool. If you don't see anything in the chat, that's probably a sign that you're not connected correctly and you'll need to address that. Here's an extra thing I just remembered this is I would actually recommend you use two screens webinars. What I do, I don't always do this, but I always try to do this, is have a second screen up, have the screen you're using to present on it.

Then have a second screen where you can put the chat, , for Goto Webinar you can put the whatever the questions people are asking. And you can also put a list of the attendees out. So what I do is I'll set my second screen, and my attendees and the questions people are asking on my other screen just so I can keep tabs on what the audience is saying. And as I'm going through my presentation, some people find this distracting. If you're new to performing webinars, you might be distracting, like see people asking questions and you might feel like you need to answer them or seeing people leave. ,, that can be really disheartening if you're performing for an audience of a hundred people and you just see, people are saying, oh this is boring, or oh, I don't understand what you're talking about.

And you get all self-aware and self-conscious, so maybe you don't want the chat up and the attendees up because maybe that'll distract you from the material you're delivering. I personally find it useful, but then again, I've done it quite a few times. Next thing I would say to do is when you begin your Webinar or ask the audience to minimize their distraction, I always tell people a few things. I say, Hey, if you could turn off the ringer on your phone and flip it down so that you don't see those blinky lights. Phones are designed to really just suck our attention away from us. And even if somebody's phone is on silent, you have these blinky lights on the top now that just blink if you get a message or a notification or whatever. So I always tell people, flip your phone down, so it's facing the desk, put it on silent on GotoWebinar.

You can't be in any other tabs. But I do ask people, I say, please close any other tabs that you're using that are up. And also I asked people to turn off their TV or close the door to the room they're in, or whatever they need to do so they could focus on the material that I'm about to deliver. There are so many distractions people have in their lives. It can be a bit overwhelming. Life and technology companies are literally designed to take our attention away, other people. I mean, I could go on and on about how bad tech is for social relations, but a lot of people will have their TVs on, call out. All these things help people minimize those distractions. If you have something valuable to share with them, it will help them get the best, most juice out of your presentation.

Now the last thing is I would say before you begin your presentation, also let people know what your question policy is. If you say, look, I encourage interaction, but I won't be answering questions until the end of the presentation. Let them know that. Or if you want people to ask questions all throughout the presentation, you'll call on people. And answer their questions, say, ask questions anytime. Also, what I would do in the beginning is to let people know if you're actually going to call on them and unmute them. Or if you're just gonna answer their question but not actually have them on the line on the Webinar with you. Some people get a jarred when you just unmute them, and maybe they're hanging out at home with a kid, and they have a crying baby, and they don't want to be called on.

So you could tell people, what I tell people is I say, hey look, if you ask a question, I may unmute you. I may put you on the line because I want to talk to you live and also make sure you have a microphone because I only answer questions for people who I'm going actually to speak with. I like that interaction. So that's how to host a webinar. It's not too complicated. What I would recommend for reminders and follow up sequences general. So I send people reminders six hours beforehand, four hours beforehand, and two hours beforehand. And also 15 minutes beforehand. Now in a business to business space, you might want to be a little more discreet, and you might want only to send a reminder may be a day, an hour and 15 minutes beforehand just to let people know what's going on.

If you have the ability to send text message reminders for your Webinar that you're doing, I think that's very useful because I mean, let's face it, sometimes people forget or life gets in the way or calls or whatever. I hope that was helpful in teaching them how to host a good webinar presentation.

If you're looking to learn more about what I do for a living, which is an affiliate marketing, I'm selling other people's products on a commission only basis, make sure to subscribe to my channel. You'll get a free course on affiliate marketings. 10 videos, explains the basics of what this business is and whatnot. Also, make sure to hit that notification bell so you can update it. Future videos of mine. Leave a comment if you have any questions about this video or if you have a request for future topics for me to talk about. And also like this video, if you enjoyed the material.

 

Have you wondered How Google Ads Work? Google Ads expert explains

Are you ready to see how Google ads work? Woo. The crowd goes wild. Well, I actually find Google ads really exciting and I've been managing Google ads since 2009. And this video I'm going to walk you through the three types of Google ads search, display, and video. And I'll be showing you on my computer exactly how they work within Google ads. And at the end of this video, I'll actually be showing you how you can get a free course free eight-hour course on Google advertising. If you want to go more in depth into it, let's get it

So first off, let's start with the three different types of ads you can place on Google. You have search ads which show up on Google search. You have display ads which show up on other sites on the Internet, and then you have video ads which show up on youtube. I'm going to go over each of these different ads on my computer right here and I'll even be showing you examples of some ads that I've placed that have worked really well for me over the years. Here we are google.com and we're just going to search for, I'm fat, how do I lose weight? And here we go. We see first thing here is an ad, right? So this is the first type of Google ads, Google search ad. And generally speaking, you target these through keywords and I'll be going into ad words and showing you how you actually set these up in a second.

The second type of ad is display ads and display ads. Show up on other websites. Here's a site for the 11 best diapers to buy in 2019, news sites or blogs or whatever. And you'll see this right here is an ad and you see it says advertisement right here and you can click this little thing and it will talk to you about those ads right here. And you can also see ads that show up on the right-hand side here. So you have an ad, you have another ad, you have another ad, you have ads all over the place. They're everywhere, that's how lots of sites make money is they show ads in this site's case, they are also making money through affiliate marketing. So all of these links here, you see link, link, link, link, link, and you see a buy on Amazon.

This person is a member of Amazon's affiliate program. That's what I do for a living. I do affiliate marketing. If you want to learn more about that, I'm going to have my Filipino or Filipino assistant put up a link to my free course on affiliate marketing somewhere up here. Or you can subscribe to my channel and see more information about that.

And then the third type of ad is on Youtube. So I just searched for lose weight fast. And you see you would get an ad right here which says my son lost 100 ponds six months an amazing and inspiring transformation, a proud and driven mom. She takes a chance on a book found on Amazon, right. And this is a video ad and you can place this through, youtube ads, which is youtube is a part of Google if you weren't aware.

So let's go over to Google and here we are in Google, Google Ads. If you haven't signed up for it, you just search Google ads. I'm assuming you're familiar with Google Ads. It used to be called Ad words, but since I think they do video and all this other stuff now they changed it. And how we would set up a campaign is the first step is we would go over to this campaign section right here and we would select that. Then we would select this plus button right here and we simply say select new campaign. Now they give you a lot of selections and Google ads. The interface changes like literally on a weekly basis. It's kind of overwhelming and it's kind of nutty. I've been doing advertising on Google since 2009, so I've seen a lot of changes and it's frustrating that it keeps changing, but it's something you kinda got a role with.

Now, these selections may change or their names may change. But what I actually liked the most is this, just create a campaign without goals, guidance, because these selections kind of limit the features that you're able to use and sometimes it makes your ads unprofitable. So don't do that. Now it'll give you some more selections and this is where you really define what sort of ads you set up. Now what I'm going to do for the case of, for the purposes of this video is I'm just going to set up a search ad.

Now if you'd like to see me set up other types of ads such as display shopping video or app-based ads, let me know in the comments and I can do, if somebody's comment about one of these gets a ton of likes, I will do a video on that.

But for now, I'm just going to focus on one. Otherwise, we would be here for like hours cause there's, it's a really in-depth program. So here we say what results do we want from the campaign? And if you are a local business, phone calls is actually a great option. Or if you don't have a website, highly suggest you do phone calls. You can advertise on Google without a website. And I don't think people understand that. I have a lot of friends who just have local businesses and they just want phone calls. So you can do that very easily and only have to do is enter your phone number. You don't even need a website. But for our purposes and for most people advertising on the Internet, they want website visits. Okay. So we're going to select that and I'm just going to type in my website, which is Imjetset.com.

Okay. You can click continue. I'm just going to title this search Demo. Doesn't really matter what you name your campaign. One thing that Google does that's a little bit sneaky. As I said, I want it to set up a search ad. It also gives me options to, it's already pre-checked for the search network and the display network. Now you could thumb over these icons and figure out what the display network is, but check this out. 2 million websites, videos, and apps. The display network is a whole other can of worms and requires a whole different type of targeting, a whole different type of ad, a whole different type of landing page or funnel experience. Typically if you're doing a search ad in like 99.999% of cases you're just going to throw away money. If you have display network added. I've never actually seen it work. Where display network is active on an ad.

The other thing I would throw off in most cases is the search network. Sometimes I tested out for beginner advertisers, you don't want to advertise on the search network because what the search network is it includes other sites that are not google.com where it's going to advertise on such as aol.com as an example. But there are many other sites and Google doesn't tell you what those sites are, but just a lot of other sites use Google's ads. It's a good way to waste a lot of money. So you want to uncheck those. If you care about not losing money on your advertising, if you're a big corporate company, might not, you have budgets so it might not matter that much. We don't need to worry about dynamic search ads. In our case, we're just going to leave. The United States checked. Locations can enter in more locations. We have English and we have our budget.

Now, generally speaking, you can just say, oh, I want to spend $100 a day. I wouldn't recommend spending anything less than $20 a day for going on Google because you won't get much traffic. There are millions of people advertising on Google and it's hard to get Google's kind of algorithm. The way the Google machine thinks to serve ads they're looking over all of their millions of people who are advertising. And if your budget is set at $20, it's just, it doesn't work as well. If it's below $20. So we'll just set $20. Now what we can focus on, focus on forbidding, what I actually recommend. They have an option to optimize based on conversions.

What I actually recommend when you're starting is clicks. Okay, once again, Google can overspend. If you're doing conversions, this can be a good way to waste a lot of money if you're doing that. So I would, start here and move on to conversions if you're more advanced and if you can test against your campaign. Now, I don't, I don't necessarily recommend doing a CPC bid when you start or I don't recommend and these are all additional things, so don't worry about all this stuff. Then we just click save and continue.

Okay now, you see up into the top, it has the different flow of what we'll do. So we'll set up our campaign settings, which is our budget. Then we're going to set up our ad group. Then we're going to create our ads. And then it just kind of says thank you.

So here we have our ad group and I'm just going to say Youtube Demo and you paste in the keywords that you want to target. Now in my case, I'm teaching people how to do affiliate marketing. That website, imjetset.com, teaches people how to do affiliate marketing. So I was targeting that. I would want to target keywords such as; how to do affiliate marketing. I would do that. Or You could enter an idea and you could say get keywords ideas to say how to make extra money and I could just do plus, how to make extra money from home, how to make extra money online. So those could be my keywords and then I would say, okay, cool. That sounds good. Generally speaking, an ad group should have somewhere between 5 to 15 keywords.

Okay. That's a good mix of keywords. Now my actual, now that's a general rule of thumb. My style is, I would actually use the keyword planner, which is a little beyond this, but let's say I find I do it this way. So I would do three different types of matches. This is what I call the simplest ad group possible. I would type in affiliate marketing, sorry, I would do modified broad match, which is using, plus this is a bit of an advanced tactic. Don't worry about this if you don't understand it. I would do phrase match affiliate marketing and I would do exact match and that would be my keyword group. And I would optimize from there. I'm not going to explain my optimization process. I'm going to give you a free course at the end, which we'll explain in a much longer way how to do all of this advanced stuff.

But then I click save and continue. And then you create your ads and you'd type in whatever it is your website URL. I'd say want to earn money at home, like working in your pajamas, go to my site. That would be my ad. And it gives you a preview of how it shows up. So that's how to do Google ads. And then we just submit the ad and all that jazz. Not going to go in depth into that, but hopefully, that gives you an explanation of how to do Google advertising on the basics. So if you want to learn more about how to do Google advertising, I suggest you subscribe to my channel and you will get both a free course on affiliate marketing, which is what I do for a living.

But you'll also get this, this playlist right here, right under free training, marketing training and mini-courses. You can go over here, right over here, which says free AdWords PPC training. Okay. And this is a pretty long playlist of videos that shows you how to do. It's an introduction to ad words. It's the account structure, which has all the same. I show you targeting three different targeting videos. I'm going to show you how to write ads that sell. I'm going to show you remarketing optimization, landing pages, what landing pages work best, a little bit about affiliate marketing, and you'll also get how to do Youtube, advertising on youtube.

So hopefully that helps this information. I shot a couple of years ago, but it's still relevant and we're still using it in my business to this day. So hope that helps. Make sure you like this video if you got some value from it. Comment below if you have any questions or requests for future videos. Looking forward to seeing you some time in my next video.

Looking for Legit Ways To Make Money Online? You have come to the right place.

 

So I'm going to show you some legit ways to make extra money, whether you live in the US or outside of the US I'm going to be going over a number of APP based jobs. We'll also be going over a number of Internet-based jobs and I'll show you those on my computer right here in a second.

So check this out. There's a lot of ways to make extra money and I'm assuming when you're looking for a way to make extra money you need to have a job, something that you can do at various times of the day. This is a side job, just extra money to supplement what you're already doing. So I'll be going over, as I said, app-based jobs and just side hustles you can do to make extra money. And also I'll be going over Internet-based jobs. A lot of the APP based jobs are based in the US and some of them are not international yet, but I'll be talking through all of them and I'll be given some Internet-based jobs that you can do just using your computer. For those of you that may not have access to some of these.

So the first opportunity, which I'm sure everyone here has heard about, is you can be an Uber or Lyft driver. Those are great ways that, I don't know, tens of thousands or millions of people. I don't know what it is, have to make extra money. I don't drive anywhere. I use Lyft everywhere I go I think Lyft is a better company. It's got more personality and encourages people to sit in the front and do the fist pump, which I don't, I just think that's cool. And they used to have that big furry pink mustache on the front. That was funny. This is a great way to make extra money. And there are even ways that you can, uh, when you sign up you can use it. That you can be a driver without your own car. So there's like companies that will rent you cars just so you could drive people around. They'll take like a percentage of whatever you make. Great Opportunity.

Another great way to make money is if you just want to like babysit kids. If you want to be a nurse or a night nurse or a Doula, if you want to a babysitter, the best place to go would be care.com I think they have an APP. I know it's a website but me and my wife, we're always doing crazy stuff. So we use care.com for all of our nannies and for our night nurse. It's a great place to go to. Another site which you can go if you want to get a job is TaskRabbit, task rabbit. That's an APP and you there so many tasks on task rabbit you can find that basically can do like moving or Data Entry or Event Coordination or there's, there are all sorts of stuff that you can get on an organization. There's like a million different tasks you can sign up to do on taskrabbit.com really great app. I've used it a ton as somebody who gets people and it's a great app.

Other apps are wag. If you want to walk dogs and if you want to make some extra money walking dogs wags a great app. It's not available in every city but in some major cities in the US, I know it is available and you can be a dog walker there. Warning about this though, there is a, like a zillion people want to be dog walkers and it's very hard to get accepted to be a dog walker for wag because I guess it's like everybody's favorite job, you know and like hell, like who wouldn't want to hang out with dogs all day? I hear only like one in every like 50 people get accepted to be a dog walker. But hey maybe you have a good way to get in.

Another one is Sooth. Sooth is an APP where you can sign up to be a massage therapist. So people like me will go on this app and say I need a massage and you know, message people will come over to my house in a and they'll give me a message. I do believe you have to have your own massage table to do it. And I believe you need to be a certified masseuse to be on soon. But again, that's a great opportunity if you just want to make some extra money on your own schedule.

And last but not least, there is handstand. Now handstand is if you want to make some extra money as a personal trainer if you are fit. And if you're good at like, you know, getting people motivated and going on runs. I personally get lonely sometimes, so I'll just get somebody on handstand to go for a run with me because I don't know, I like running and, I like to figure out how to be healthier. So handstands, a great app to be a personal trainer, fitness coach or whatever you want to be.

Let's go to my computer. And if you're not in the US I know some of these things may not be available. Uber's pretty much available. But let's go to my computer and I'll show you some Internet-based opportunities for how you can earn extra money. Hey, so the first way to make extra money as I'm starting out with the most recognizable place, which is amazon.com. Now if you go on Amazon, you can scroll all the way to the bottom here and you will see there's a whole section in the footer that says make money with us. Check that out. Okay. Make money with us. Look at all the ways you can make money with us. You can sell, you can sell, sell, sell. You can become an affiliate, you can advertise products, self-published.

There's a lot of different ways. Now I'm going to go over and see there are even more ways right here. I'm going to go over the most basic way you can make money with Amazon. I don't even recommend it, but I'm going to explain to you why. So the most basic way is you could actually just do basic tasks on Amazon such as taking surveys and identifying objects. And naming objects and pictures sounds really neat, right? Just do basic work and paid. You don't have to have any skills to do this. And there are over a thousand jobs. So this is called Amazon M Turk and it stands for Amazon Mechanical Turk and you can sign up for free and you're assigned a worker id. It's kind of weird and dystopian. But check this out so we have a thing right here. Short survey takes nine minutes. Are you serious?

Look at this reward. You get paid 10 cents. Okay, 10 cents for nine minutes. That's like a penny a minute. Okay, that's ridiculous. So the problem with Amazon Mechanical Turk and like hoping to do like surveys and stuff for extra money is you get paid like nothing. Like you'll get paid like 60 cents an hour, if you were to do jobs on here and even so look, your qualification is, you have to be based in the US what's crazy is they are getting, they've already had 658 people do this task in the US for essentially 50 cents an hour. That's nuts. But that's how crazy the demand is for people to just do unskilled tasks online. Pretty nuts if you ask me people working for 50 cents an hour. However, if you just want to make some extra money, you can just log on except and work and you can make some extra money that way.

Aren't going to make much though better uses of your time. The other way you can make money is you can do it. I do. You can sell products on Amazon. That takes time to learn how to do. You can buy products for cheap and sell them. You do need to invest money to learn how to do this skill. But the good news is you can make millions and millions of dollars. I have a friend in Bangladesh who's making hundreds of thousands of dollars a year, which is like really big money over there. He sells products on Amazon in the US, and he just never touches them. He just buys them from trying to ship them to the US it makes a lot of money. If you want to learn more about how to do that and you can go to my channel and see here's my channel, John Crestani and these are my friends, Mike and Carlos.

And you can go to the section where it says free marketing training and mini-courses. And here I have a section right here, which is how to start an Amazon FBA business. My friend Tanner J, Fox goes over in this video series how to start. He goes over how to start an Amazon business. There are four videos here, pretty good and you can learn about the basics of how to do that. From there, if you want to learn how to do what I do, which is affiliate marketing, which is selling other people's products and earning a commission, I'm basically a commission based salesperson online. And here I'll show you an example of products on Amazon.

I can create an affiliate link and this is what I do. I basically get people to click on that link. I blog, I vblog, post the link on emails and I post the link on ads and stuff like that. And if people buy products from Amazon or other websites, I make a commission. I'll make anywhere from 5% to 75% commission on what people buy. You can go to my channel and you can subscribe basically. Well, it doesn't show the subscribe button because I guess I'm already subscribed to myself, but when you subscribe you will get a free affiliate marketing course. You know, it's 10 videos, how to do what I do, which is affiliate marketing, selling products on the Internet.

So that's about it. I have a lot of other information on my channel. Feel free to learn about different things if you just look into getting motivation and how to be an entrepreneur. I have a playlist here, but that's about it. If you enjoy this video, please big like thumbs up, like, and if you want me to talk about a specific topic or if you have a question on this topic, make sure to leave a comment. I'd love to hear from you and also subscribe and hit that notification bell so I can see in the future. Let's talk soon.